New duo anti-ageing of La Prairie
It will be introduced to EMEA travel retail in March, before rolling out to the Americas in April and to Asia in May.
La Prairie has extended its skincare offer with two new treatments. The Anti-Aging Rapid Response Booster is described as the brand’s most accelerated wrinkle interceptor to date. It will be introduced to EMEA travel retail in March, before rolling out to the Americas in April and to Asia in May.
The liquid gel serum formula includes a targeted delivery system, said to transport key anti-wrinkle ingredients to exactly where the skin needs them most – the cells responsible for the production of collage and elastin – from day one. Over the course of just two weeks, the appearance of lines and wrinkles “seems to erase”, according to the brand, with skin showing “dramatic visible improvement”.
The new Anti-aging Rapid Response Booster has a neuro-calming natural peptide that helps control skin aging, blurring the appearance of deep wrinkles and enhancing the protective barrier of the skin to retain its moisture. In addition, a special plankton extract will exfoliate the surface of the skin and redensify instantly its grain. The botanical brightening complex (a mixture of active ingredients from five different plants) and Silver Vine extract helps the tonicity of the skin. Combined with the exclusive Cellular Complex by La Prairie, this anti-wrinkle care offers an outstanding youth protection to your skin.
Contained within a capsule, these ingredients include plankton extracts (to visibly exfoliate), a herbal brightening complex and silver vine extract to support tone and translucency. These are complemented by La Prairie’s Exclusive Cellular Complex, proven to stimulate the skin’s natural renewal process. Anti-Aging Rapid Response Booster is presented in a metallic silver bottle with a built-in cap and pump. It will retail at around US$290 for 50ml.
Also new from La Prairie is White Caviar Illuminating Moisturizing Cream, which will make its debut in Asia and the Americas in March, before rolling out to EMEA in May.
The lightweight cream is said to target discolouration in problem areas, brightening the skin before, during and after pigmentation problems arise. It achieves this by limiting and minimising the pigmentation trigger enzyme tyrosinase, and decreasing and controlling excess melanin.
Key ingredients include liquorice extract and Swiss Garden cress sprout extract to address pigment production, and Golden Caviar extracts to help maintain skin firmness. White Caviar Illuminating Moisturizing Cream is presented in a white pearlescent jar with accompanying silver spatula. It will retail at around US$495 for 50ml.
White Caviar Illuminating Eye Cream brightens and firms where you need it most, under your eyes. This sheer, moisture-rich cream targets accumulated melanin and cellular debris. Skin is brighter, fresh. Then it calms the feeling of under eye puffiness while it smooths, firms and protects against future damage with potent anti-oxidants. Try it together with White Caviar Illuminating Eye Serum for even more enhanced brightening. Brilliant.