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Illy goes to de Expo Milan 2015

Each gift set is beautifully boxed and makes a perfect gift for coffee lovers.

The Luxonomist. 18/03/2015
Illy Tazas portada
Illy presents the new collection of coffee cups. Click to buy

Francesco Illy founded illycaffè in 1933. His 1935 invention of the illetta, considered the blueprint for modern espresso machines, revolutionized coffee preparation. His innovative method of packaging, based on pressurization, enabled illy’s initial exports to Sweden and Holland during the 1940s.  Francesco Illy’s method remains the standard for preserving and enhancing coffee’s freshness during transport and storage.

Ernesto, Francesco’s son, earned a doctorate in chemistry and joined the company in the late 1940s.  His passion for learning gave rise to illy’s formal scientific and technological research efforts, starting with an-house laboratory dedicated to coffee chemistry.  In the 1950s, he spear-headed the company expansion into homes, selling smaller cans of ground coffee for the first time. In 1965 he moved the company to its current Via Flavia headquarters, still in Trieste.

Illy Tazas 2
Collection de l’Expo 2015. Click to buy

In 1974, Dr. Illy furthered the company’s lead in coffee innovationwith ESE, the first pre-measured espresso pods, making café-quality espresso simple and easy at home or the bar.  In 1988, he introduced and patented a photo-chromatic means to identify the highest quality beans, one by one, right at the source.

The 1990s saw the creation of the illy Art Collection, a new logo by renowned pop-artist James Rosenquist, and establishment of the Brazil Award recognizing excellence in coffee cultivation. Today, illy is synonymous with premium Italian coffee in over 140 countriesworldwide under the guidance of Ernesto’s son, Andrea Illy, who continues the tradition of innovation and coffee excellence.

You’ll hear it in 140 countries, where illy’s singular, signatureblend – a rich symphony of nine pure, sustainably grown Arabica beans from four continents – delights millions ofcoffee lovers at home, at fine hotels, restaurants and cafes, and at work, every day.

Illy Tazas 3
Collection de l’Expo 2015. Click to buy

illy is where experience, taste, scientific curiosity, art and culture come together to create a multidimensional and multisensory pleasure in the cup.  You can find it in every bean, and in every visually striking espresso machine illydesigns; in the illy collection of cups produced by art’s contemporary masters; at every espressamente illy, the worldwide chain of Italian-style coffee bars; and in the Artisti del Gusto (“Artists of Taste”) international network of leading independent cafes and skilled baristas.

Illy presents the new collection of coffee cups was designed to enhance the ultimate coffee experience, and commemorate the launch of EXPO 2015 in Milan, Italy. The 3 gift sets dedicated to EXPO 2015 – Feeding the Planet, Energy for Life – celebrate illy’s participation as the official coffee partner and sponsor of the Coffee Cluster, a large pavilion dedicated to coffee and its history, under the title ‘From the Land to the Cup’. These cups sets are a ‘must-have’ for illy enthusiasts and collectors.  Each gift set is beautifully boxed and makes a perfect gift for coffee lovers.  Available as a set of 4.

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