Oh!.. sets its sights on the United Arab Emirates

The Spanish fashion and accessories brand for women aims to triumph in the heart of Asian luxury with its precious and evocative designs that hearken back to the bygone days of glamour. Oh!..Oh!’s philosophy of  ‘Inspired luxury’ is embodied in the handcrafted, limited edition clothing and accessories made from premium fabrics; organic and sustainable design pieces made to stand the test of time, that are now available in several European countries, as well as the United States and Canada.

Its Resort line is perfect for the hot climate of the UAE, an elegant and sophisticated range of noble materials for the woman who knows how to appreciate the most exclusive luxury. With a dedicated network of sales points in Kuwait, Egypt, and Saudi Arabia, the firm is currently working to expand its presence in the UAE, and expects to attend the March and October editions of Arab Fashion Week in Dubai, an event dedicated to the region’s ‘high-end’ VIP market.

There, Oh!.. Oh! will introduce its Mediterranean-inspired “Atalis” collection, which features delicate embroidery that evokes the texture of coral, marine prints and studied cuts that replicate the movement of the waves—a product very much in line with the tastes of the Latin American consumer, a region that the firm also has in its sights.

First however, at Paris’ Tranoï Femme tradeshow at Carrousel du Louvre, from 6-9 March, Oh!.. Oh! will introduce the new concept of ‘demi-couture’ from its A/W 2015-16 collection, through which it aspires to evolve, transcending ‘resort’ time, with elaborate handmade accessories for day or night. Billowy kimonos and embroidered kaftans, join printed silks created by the house in a collection with which Estrella Arias, the soul of the firm, aims to “dazzle with discretion”.