Economic Insights

Brooks Brothers at Expo Milano 2015

Since its founding 197 years ago in New York, Brooks Brothers has become a legendary international retailer.

The Luxonomist. 05/05/2015
expomilan
Brooks Brothers Announced as Official Apparel Brand for the USA Pavilion at Expo Milano 2015

As America’s oldest retailer, Brooks Brothers has long been a fashion innovator. Established in 1818, Brooks Brothers was the first to offer ready-to-wear clothing and has continued throughout history with iconic product introductions including: seersucker, madras, the non-iron shirt and the original button-down collar. Nearly two centuries later, Brooks Brothers is proud to uphold the same traditions and values and to be the destination for ladies and gentlemen from every generation.

Brooks Brothers has been designated the official apparel sponsor for the USA Pavilion at this year’s world’s fair, Expo Milano 2015. Brooks Brothers, established in 1818 and America’s oldest apparel brand, created custom uniforms for the 120 Student Ambassadors representing the best and brightest from colleges and universities from across the United States.

Uniformes oficiales de Estados Unidos para la Expo Milano 2015
Oficial clothes for USA at Expo Milano 2015

Each student is outfitted in the brand’s iconic button-down shirt and blue blazer. Completing their outfits, men will wear a special edition tie and women a custom silk scarf; both items feature the USA Pavilion’s distinctive flag motif. All of the uniforms have been created by Brooks Brothers at its factories in the USA and were revealed during the opening day ceremony.

The USA Pavilion’s theme is «American Food 2.0: United to Feed the Planet» and encourages open dialogue and highlights innovation on a wide range of topics, including food security, sustainability and mobility, with an eye towards the planet’s future.

Expo Milano. Photo: wikipedia. Make clic to buy your entrance
Expo Milano. Photo: wikipedia. Make clic to buy your entrance

Brooks Brothers has also designed and created uniforms for the staff of the James Beard American Restaurant at Seven Stars, located at the Galleria Vittorio Emanuele II and for the USA Pavilion’s «Food Truck Nation» located on the USAP grounds. The restaurant staff can be seen wearing red & white gingham shirts, a navy tie and an apron crafted in denim.

 

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