Amyris Enters in the Consumer Beauty Market
Biossance The Revitalizer is a multi-purpose skin care product that is dermatologist tested, paraben-free, noncomedogenic, hypoallergenic, and suitable for all skin types.
Amyris is one of these companies focus on renewable products that is enabling the world’s leading brands to achieve sustainable growth. It applies its innovative bioscience solutions to convert plant sugars into hydrocarbon molecules, specialty ingredients and consumer products.
The company is delivering its No Compromise® products in focused markets, including specialty and performance chemicals, fragrance ingredients, and cosmetic emollients. And now they are launching their first ever consumer beauty brand, Biossance.
Biossance The Revitalizer is a multi-purpose skin care product that is dermatologist tested, paraben-free, noncomedogenic, hypoallergenic, and suitable for all skin types. They said that the skin’s beauty relies on vital moisturizers found in the human body, one of which is squalane.
The product is made exclusively of Amyris’s Neossance® squalane derived from sustainable sugarcane, making it a natural choice that is highly effective for dry skin patches and can be used on cuticles, as a make-up booster and as a hair serum for added shine. According to research conducted by Amyris, 95 percent of women who have tried the product agreed that their skin felt instantly hydrated, and 95 percent agreed their skin appeared softer and smoother after just one week.
«Our earlier limited private release of this product delivered strong sales and received very positive consumer feedback. We are excited today to bring this innovative product directly to consumers with the launch of Biossance™ The Revitalizer,» said John Melo, President & CEO of Amyris. «Biossance is designed with our biological fingerprint in mind, and demonstrates that nature knows best when it comes to nurturing what’s in one’s own biology.»
The industrial bioscience company is listed in Nadasq: AMRS, also announced that that Biossance™ will join forces on July 1, 2015, with beauty, fitness, and wellness experts Candice Kumai, Vicky Vlachonis and Nitika Chopra to roll out The Embodied Project. This team of experts will lead a customized 30-day challenge that will transform the way women can replenish their mind, body and soul, starting with the way they feel about their skin.
