Economic Insights

New Hard Rock Casino at the Meadowlands

A casino in northern New Jersey would help draw visitors from other states, creating competition with New York and Pennsylvania.

The Luxonomist. 08/06/2015
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First visual of the proposed Hard Rock Casino at the Meadowlands in northern New Jersey. Click for more information

Hard Rock International, owner of one of the world’s most iconic and recognized brands, announced last week its plan to build a casino at the Meadowlands in New Jersey. The proposed entertainment destination would be ideally situated in northern New Jersey and is projected to generate $400 Million of new tax revenues a year.

«With its close proximity to an international airport, the new casino would be designed to attract visitors from not only the 14 million adults in northern New Jersey and New York City, but also international travelers, making it a premier entertainment destination,» said Jim Allen, Chairman of Hard Rock International. «The significant tax revenue brought into New Jersey could go directly to aid in the development and reconstruction of Atlantic City’scasino and hotel industry.»

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Jeff Gural (left) chairman of Meadowlands Racing & Entertainment and Jim Allen, chairman of Hard Rock International. Click for more information

Reports show a casino in northern New Jersey would help draw visitors from other states, creating competition with New York and Pennsylvania, who have taken more than $13 billion in revenue from New Jersey in the past eight years since they’ve expanded their gaming options.

«We’re thrilled to bring this great offering to the New Meadowlands Racetrack,» said Jeff Gural, Chairman of New Meadowlands Racetrack LLC. «With its expertise in gaming, hotels, restaurants, live events, entertainment, and retail offerings, Hard Rock International is the ideal partner for New Meadowlands Racetrack, bringing the globally recognized brand to the racetrack elevates excitement surrounding the project.»

The Hard Rock Casino will feature 5,000 slot machines and 200 gaming tables. The project will also feature ten restaurants and four bars; a multi-purpose Hard Rock Live showroom; New Jersey Music Hall of Fame; and «The Vault,» a music memorabilia museum expertly curated by Hard Rock – owners of the world’s largest music memorabilia collection.

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«Pool King Suite» at Hard Rock Hotel & Casino Las Vegas . Click to book

The entertainment destination will also offer retail shops and a six-story parking garage conveniently located just steps away from the casino grounds.  Due to the $120 million investment that owner Jeff Gural made in the Meadowlands in 2012, Phase One could be open as soon as Summer of 2016.

With a total of 200 venues in 64 countries, including 154 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website.


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