The Team Spirit of Nivea Men

Fans engage in ultimate shave challenge to get a facial hair inspired by iconic Red Sox players.

The Luxonomist. 24/06/2015

NIVEA Men behind the scenes with Boston Red Sox pitcher Joe Kelly 3 — NIVEA Men behind the scenes with Boston Red Sox pitcher Joe Kelly

NIVEA Men, the World’s #1 men’s skin care brand, believes the key to confidence begins with a Clean Start each day. Starting at Spring Training earlier this year, NIVEA Men and Anthony Rizzo discovered fans creating their own Clean Start moments by reimagining classic game day rituals and superstitions to help their team win.

Inspired by these Clean Start rituals, NIVEA Men headed to Boston to work with Red Sox pitcher Joe Kelly to put fans through a series of challenges, including the ultimate – recreating an iconic Red Sox inspired look.

NIVEA Men behind the scenes with Boston Red Sox pitcher Joe Kelly 2 — NIVEA Men behind the scenes with Boston Red Sox pitcher Joe Kelly

As the MLB season heats up, NIVEA Men is helping guys cool down with their new line of Sensitive Cooling products, including the new NIVEA Men Sensitive Cooling Shaving Geland NIVEA Men Sensitive Cooling Post-Shave Balm. Made with cooling seaweed extract and chamomile, the line provides a gentle cooling feeling for an extra close, comfortable shave.

NIVEA Men behind the scenes with Boston Red Sox pitcher Joe Kelly

NIVEA MEN is manufactured by Beiersdorf AG, a Hamburg Germany-based skincare company that has over 20,000 employees worldwide. NIVEA Men is the World’s #1 Men’s Skin Care brand. Other names in Beiersdorf’s successful international brand portfolio include NIVEA, the World’s largest skincare brand, Aquaphor, Eucerin, La Prairie, NIVEA Lip Care and NIVEA Body Wash. Beiersdorf has more than 125 years of skin care experience and is known for its innovative and high-quality products.