Salvatore Ferragamo Celebrated 100 Years

In Hollywood with the newly unveiled Rodeo Drive flagship.

The Luxonomist. 14/09/2015

Salvatore Ferragamo, the Italian luxury fashion House, celebrated the debut of an impressive design concept by renowned architect William Sofield with the reopening of the Beverly Hills flagship on Rodeo Drive. The unveiling of the new concept, inspired by Salvatore’s years of innovation in California, marked a return to Hollywood, 100 years in the making.

Ferragamo 2 — Actress Demi Moore attends as Ferragamo Celebrates 100 Years in Hollywood at the newly unveiled Ferragamo boutique in Beverly Hills, California. (Photo by Charley Gallay/Getty Images for Ferragamo). Click to buy

Salvatore Ferragamo hosted an exclusive cocktail event with Fulvia Visconti Ferragamo, James Ferragamo, Creative Director Massimiliano Giornetti, CEO Michele Norsa and architect William Sofield joined by an array of LA celebrities and tastemakers including Demi Moore, Freida Pinto, Armie Hammer and Elizabeth Chambers, Camilla Belle, Kiernan Shipka, Mackenzie Foy, Angela Lindvall, Andy Garcia, Cody Horn, Holland Roden, Eric Buterbaugh, Shiva Rose, China Chow, Amanda Luttrell Garrigus, Joel Silver, Los Angeles Galaxy soccer player Robbie Rogers, stylist Petra Flannery, Jessica de Ruiter, Kelly Lynch, Kelly Sawyer, Erica Pelosini, Kate Brien, Brigette Romanek, Crystal Lourd, Minnie Mortimer, Brooke Davenport, Marlien Rentmeester, and more.

Ferragamo 4 — Foral designer Eric Buterbaugh and actors Demi Moore, Tallulah Willis and Scout Willis / Managing Director for Salvatore Ferragamo Michele Norsa and actress Demi Moore attend as Ferragamo Celebrates 100 Years in Hollywood at the newly unveiled Ferragamo boutique in Beverly Hills, California. (Photo by Charley Gallay/Getty Images for Ferragamo). Click to buy

To celebrate Ferragamo’s legacy in film, then and now, the evening was feted by next generation Hollywood including Ethan Peck, Hopper Penn, Lydia Hearst, Tallulahand Scout Willis, Sasha Spielberg, Lorraine Nicholson, Ireland Baldwin, and Dominik Garcia-Lorido.(VIP/Influencers highlighted by an underline, wore Ferragamo to the event)

BEVERLY HILLS, CA - SEPTEMBER 09: Actress Cody Horn attends as Ferragamo Celebrates 100 Years in Hollywood at the newly unveiled Ferragamo boutique on September 9, 2015 in Beverly Hills, California. (Photo by Charley Gallay/Getty Images for Ferragamo) — Actress Cody Horn attends as Ferragamo Celebrates 100 Years in Hollywood at the newly unveiled Ferragamo boutique in Beverly Hills, California. (Photo by Charley Gallay/Getty Images for Ferragamo). Click to buy

Salvatore’s shop played host to the elite of Hollywood’s golden era, a true salon where creativity and innovation flowed. As a tribute to the consummate entertainer, guests enjoyed cocktails inspired by his original recipes in this newly reimagined art deco environment. A showcase of Ferragamo’s original cinematic shoe designs, on loan from the Museo Salvatore Ferragamo, were on display for a limited engagement.

Ferragamo 5 — Model Ireland Baldwin and model Lydia Hearst attends as Ferragamo Celebrates 100 Years in Hollywood at the newly unveiled Ferragamo boutique in Beverly Hills, California. (Photo by Charley Gallay/Getty Images for Ferragamo). Click to buy

The store opening also signaled the launch of 100 Years 100 Days, a digital platform celebrating the 100-year parallel stories of both Salvatore Ferragamo and Hollywood, offering daily posting of exclusive events, films, features, collaborations and shoppable experiences, over a 100-day period .

(Featured Image: Actors Elizabeth Chambers and Armie Hammer attend as Ferragamo Celebrates 100 Years in Hollywood at the newly unveiled Ferragamo boutique in Beverly Hills, California. /Photo by Charley Gallay/Getty Images for Ferragamo).