Kate Moss and Anna Ewers with David Yurman

This holiday season, David Yurman takes its iconic advertising to the next level with images by celebrated photographers Mert Alas & Marcus Piggot —the company’s first-ever campaign shot in color. Featuring models Kate Moss and Anna Ewers, and styled by Carlyne Cerf de Dudzeele, the images capture the spontaneous moments and multiple expressions of the brand. Kate and Anna wearlayers of fine jewelry—pavé gemstone designs and 18k gold pieces—in the effortless style that is a David Yurman signature.

«Our objective for this campaign is to extend the language of jewelry and the expression of artistry.  We wanted the imagery and the introduction of color to evoke joy, lightness and life. It had to have a spirit of playfulness yet sophistication, and signal empowerment and confidence. The layering of jewelry and the distinct style speaks to our unconventional perspective and personality.» said Sybil Yurman, Co-Founder, David Yurman.

In 2001, David Yurman revolutionized the jewelry and design world with a campaign featuring Peter Lindbergh’s black and white images of supermodels—a divergence from the typical still life jewelry ads of the time. Lindbergh’s images depicted the experience of wearing jewelry as sensual and emotional, an ethos that continues in Mert and Marcus’s photographs.

Also linking past and present is Kate, the face of David Yurman for more than 10 years. Anna, captivating yet approachable, brings a playful feel to the images. The campaign reflects the unconventional artistry and imagery that distinguishes David Yurman.

David Yurman was founded in New York in 1980, and quickly became known as America’s leading fine jewelry and luxury timepiece brand for men, women, and children. Its signature gold and silver designs; diamond, pearl, and gemstone jewelry; and Swiss-crafted timepieces are renowned for capturing the essence of relaxed American luxury.