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TAG Heuer Connected

The first connected watch developed by a Swiss luxury watchmaker, engineered with Intel Inside and powered by Android Wear.

The Luxonomist. 16/11/2015

TAG Heuer, Intel Corporation and Google unveiled a connected watch, designed by Luxury Swiss watchmaker TAG Heuer, engineered with Intel technology and benefiting from everything the Android Wear universe has to offer. The TAG Heuer Connected Watch with Intel Inside was revealed at a press conference at the symbolic LVMH Tower hosted by Jean-Claude Biver, CEO of TAG Heuer & President of the LVMH Group’s Watches Division, accompanied by Brian Krzanich, CEO of Intel Corporation, and David Singleton, VP of Engineering for Android at Google.

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The overall general view at the TAG Heuer Connected Watch event (Photo: Rob Kim/Getty Images for Tag Heuer). Click to buy

Jean-Claude Biver announced: «We are incredibly proud to be unveiling the first connected watch, which brings more than 150 years of history firmly into the future. The TAG Heuer Connected watch gives you the means not only to connect to the future, but also to connect to eternity.»

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The overall general view at the TAG Heuer Connected Watch event (Photo: Rob Kim/Getty Images for Tag Heuer). Click to buy

Brian Krzanich emphasized: «Intel makes amazing experiences possible with smart, connected technology. Together with TAG Heuer and Google we created a beautiful, intelligent and functional product that harmonizes the latest computing innovation with more than a century of watchmaking experience, timeless aesthetics and supreme quality.»

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The overall general view at the TAG Heuer Connected Watch event (Photo: Rob Kim/Getty Images for Tag Heuer). Click to buy

David Singleton agreed: «From Google Search to smartwatches, Google strives to give you the right information, at exactly the right time and place. Android is how we bring this helpful experience to many of the world’s devices. TAG Heuer Connected, powered by Android Wear, is a luxury watch that’s beautiful and incredibly useful. We are thrilled to present it along with TAG Heuer and Intel.»

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Bernard Arnault and Jean-Claude Biver attend the TAG Heuer Connected Watch event. (Photo: Craig Barritt/Getty Images for Tag Heuer). Click to buy

The TAG Heuer Connected Watch with Intel Inside is a luxury watch that benefits from over 150 years of Swiss expertise, savoir-faire and heritage as cultivated by TAG Heuer, a watch manufacture based in La Chaux-de-Fonds, the cradle of Swiss watchmaking and a UNESCO World Heritage site set at an altitude of 1000 metres, in the middle of Alpine pastures and mountains.

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TAG Heuer Connected. Click to buy

Here, watchmakers have been spending the winter in their workshops (in summer, they farm in the pastures) since the 18th century, inventing incredible watches, which have built the unique reputation and extraordinary image of quality and exclusivity that Swiss watches enjoy the world over. For more than 150 years, TAG Heuer has been inventing and manufacturing elegant sports watches in the city, including some of the most accurate chronographs produced by the Swiss watch industry.

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TAG Heuer Connected. Click to buy

At 46 mm in diameter, the design of the TAG Heuer Connected is primarily that of a true chronograph, with a case, back and lugs made from grade 2 titanium, a contemporary material ensuring the watch is lighter and more resistant to impacts than a traditional material such as steel or gold. Completed by a textured black rubber strap (six other colors – red, blue, white, orange, green and yellow – are available, sold separately) with a deploying buckle made of grade 2 titanium as well, it has all the elegance, characteristics and level of finish expected from a fine wristwatch. The price is set at 1500 USD, 1′350 Euros, 1′400 CHF, 1′100 GBP.

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