Audi Invests in the Future

Capital expenditure of more than € 3 billion in 2016.

The Luxonomist. 11/01/2016

Audi will lay the foundations for future growth in 2016. In the coming financial year, the company plans to continue with its high levels of investment. Along with further process and cost optimization, the planned capital expenditure is to amount to more than € 3 billion, and will support the Ingolstadt-based company along its successful path. Half of the planned investment will take place at the German sites in Ingolstadt and Neckarsulm. Furthermore, Audi will recruit additional experts in the field of future technologies once again in 2016.

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Audi R8 e-tron. Click for more information
Audi 3
Audi R8 e-tron. Click for more information

In addition, Audi will present the successor of the Audi Q5 next year, thus continuing with the next chapter of its SUV success story. “A significant proportion of our investment is naturally in the field of alternative drive systems,”stated Stadler. In 2018, the first large‑series battery‑electric vehicle of the brand with the Four Rings will be launched, based on the Audi e-tron Quattro concept. By 2020, Audi will expand its model range to include 60 different automobiles.

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Audi e-tron quattro concept. Click for more information

While Audi is consciously investing in new models and technologies, as well as in the expansion of its worldwide production network, CFO Axel Strotbek also sees potential for continual cost improvements: “With the current investment program, we obviously want to enhance the brand’s strong position, but at the same time, we aim to achieve additional financial scope by means of further process and cost optimization.” According to Strotbek, the company will not save at the expense of its future, but every investment will be carefully examined. The Board of Management has therefore decided to postpone the construction of a new wind tunnel for one year.

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