Economic Insights

John Varvatos, Luxury Fashion and Rock for Russia

Despite the difficulties of the Russian market due mainly to the fall in oil prices American brand is committed to the country.

Abel Amón. 21/01/2016

In the luxurious Crocus City Mall of Moscow Capital Mall, the US firm John Varvatos will open next March a store of about 320 m2, with its original timeless design of menswear. «We believe strongly that, despite the current economic uncertainty, the capital of Russia is a splendid place to develop a luxury project in line with our vision of fashion, luxury and inspired by the music.» Said own John Varvatos presenting his ambitious project. The director of the Crocus Mall, Emin Agalarov, when he lived in the US was a visitor to the original John Varvatos regular stores. Upon returning to Russia I realized that there were no similar boutiques in our country».

El director creativo de la firma, John Varvatos, que abrirá tienda en Moscú en marzo
The creative director of the brand, John Varvatos, will open shop in Moscow in March

Rock and Varvatos. John Varvatos, who was once head of men’s design of Ralph Lauren where he created the Polo Jeans line. Similarly, he was head of the male line of Calvin Klein. He started his own fashion collection in New York in 2000, in Soho. Later one of his boutiques occupied what was once the legendary CBGB concert hall, where played for the first time many well known rock bands including The Ramones.

The famous brand Converse, central to the aesthetics of the iconic New York rock group, participated in the joint project «Converse By John Varvatos« a tremendously original design stylish sports shoe sometimes without laces. Rock music is always present in Varvatos fashion conception: in their stores it is possible to buy records, often collection ones, and artists like Iggy Pop, Alice Cooper and Green Day have starred in different advertising campaigns of the company

Pincha en la imagen para comprar la fotografía homenaje a Bowie
Click on the image to buy the photo tribute to Bowie

John Varvatos and David Bowie. Just after the sudden death of the great English singer it has happened many tributes and memories to the live and creations of Bowie. Among the great originality we can find and purchase on the website among others we have this original photo (by Andrew Kent) of David Bowie dining precisely in Moscow, Hotel Metropol in Moscow, one of the most luxurious in the city.

El holding
The holding company Lion Capital have brands like Jimmy Choo

Part of Lion Capital Brands
John Varvatos shares were mainly acquired in 2012 by the holding company Lion Capital, which have among other brands such as Jimmy Choo, American Apparel or Alain Affelelou. Varvatos continued on the board of directors and chief designer of the firm.

Compra aquí el perfume más masculino de John Varvatos
Buy here the most masculine perfume John Varvatos

The annual turnover of the American brand is around 140 million USD. The proposed investment in Moscow is worth about $ 2 million, will include clothing, accessories, fragrances and original objects that insurance will appeal to Muscovites. Recall that John Varvatos has only so far, one shop (London) outside North America.

Colección SS 2016 de Varvatos. Pincha aquí para comprar
SS 2016 Varvatos collection. Click here to buy

Serve these lines to recognize both the Ramones as David Bowie, unfortunately already disappeared, that so many of glorious minutes they have given us for the soundtrack of our lives. – We can be Heroes, just for one day.

Disclosure: The medium is not responsible for the views expressed in the article. The text was written freely expressing ideas , without receiving any compensation. The author has no business relationship with any of the companies whose shares are listed in this article.

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