The Beginning of a New Era
Porsche Design will showcase the collections that will open a new chapter in the company's timepiece history.
About one year after the foundation of the Porsche Design Timepieces AG in Solothurn, Switzerland, Porsche Design has now, for the very first time, its own booth at Baselworld, in hall 1.0. Here, where traditionally the most important watchmakers in the world present their new products, Porsche Design will showcase the collections that will open a new chapter in the company’s timepiece history:
«There are many established companies that have positioned themselves successfully in the watch industry with technical complications or a sporty image. However, we see clear opportunities for a strong designer brand in the premium timepiece segment for men. That is precisely where we will position Porsche Design in the future – with the right mix of sporty elegance, function, technological innovation, and last but not least with an attractive price-quality ratio.» This is how Dr. Christian Kurtzke, CEO of the Porsche Design Group, sums up the company’s strategy, «Of course, we are not starting from scratch because we can build on our more than 40 years of timepiece history.»
The new strategy is epitomized in Porsche Design’s «1919 Datetimer Eternity», presented for the first time in Basel. Inspired by the puristic clear lines and the functional aesthetics of the legendary Porsche 356, the watch conveys the elegance of the 1950s and perfectly embodies the Porsche heritage.
The «1919 Datetimer Eternity» transfers the functionality of modern architecture to the design of high-end timepieces. The characteristic openings at the lugs and the transition to the precious alligator leather strap add a special lightness to the puristic aesthetics. The minimalistic design of the dial focuses the eye on the essentials of time and date. The new «1919 Datetimer Eternity Black Edition» adds four models in titanium and black, typical for Porsche Design and a reference to the company’s iconic heritage. These watches of timeless elegance and perfect craftsmanship are created to last.
With the introduction of the «1919 Chronotimer», Porsche Design creates an aesthetic link between architectural design, sporty elegance, and performance. The watch is powered by the mechanical Selitta SW 500 movement with a power reserve of 48 hours and a date window at 4 o’clock. The black-tinted sapphire crystal case back allows for a view of the exclusive, energy-optimized Porsche Design Icon rotor. The diameter of the case is 42 millimeters. The «1919 Chronotimer» is available in the four typical Porsche Design variations in pure or black titanium carbide coating, with either a titanium or rubber strap.