Modern Femininity for Calvin Klein

Calvin Klein, a wholly owned subsidiary of PVH and Calvin Klein Fragrances, a division of Coty, announced that actress Margot Robbie will be featured in the new worldwide print and television advertising campaign for the brand’s latest women’s fragrance, deep euphoria Calvin Klein, which will debut globally in August 2016.

Ms. Robbie first captured worldwide attention when she starred in Martin Scorsese’s Academy Award-nominated and Golden Globe-winning film, The Wolf of Wall Street. The actress followed up with several prominent starring roles, including Focus with Will Smith; The Big Short with Christian Bale, Ryan Gosling, and Brad Pitt; and Whiskey Tango Foxtrot with Tina Fey. This summer, Ms. Robbie will star as Jane Porter in The Legend of Tarzan opposite Alexander Skarsgård, and as Harley Quinn in the supervillain film Suicide Squad alongside Will Smith and Jared Leto.

«Euphoria Calvin Klein is a major franchise within the Calvin Klein house, and the addition of deep euphoria to our diverse and comprehensive portfolio will fuel the development and innovation to continue driving the Calvin Klein Fragrance business,» said Vincent Brun, Senior Vice President of Global Marketing, Calvin Klein Fragrances, Coty Inc. «Ms. Robbie perfectly embodies the modern femininity of the empowered deep euphoriawoman that we believe will resonate with women around the world.»

«We are thrilled to work with Ms. Robbie on this exciting addition to the Calvin Klein Fragrances portfolio,» said Melisa Goldie, Chief Marketing Officer of Calvin Klein, Inc. «Her beauty and talent is an expression of the incredible legacy of women who have been captured in Calvin Klein campaigns over the years.»