Economic Insights

What Apps Business Travelers Use and Why

Business travelers embracing self-service technology and personalized travel options.

The Luxonomist. 05/07/2016
Mobile technology continues to make it easier for travelers to manage their own travel while in-transit and the majority of global business travelers are embracing this trend, according to a new study released today from the GBTA Foundation in partnership with Sabre Corporation. More than 7 in 10 business travelers in the United States (78 percent), Italy (77 percent), Canada (74 percent) and Spain (73 percent) prefer using self-service technology to manage their travel, while the rate is slightly lower for the Nordic countries (60 percent) and Germany (56 percent).
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New business travelers apps

In North America and Europe, the vast majority of business travelers also want to receive personalized travel options. However, even though business travelers want personalized options, they are hesitant to share too much personal information to obtain them. They are commonly willing to share details such as their frequent flyer or hotel loyalty number, preferred airline and hotel brands and aircraft seat preferences, but fewer than half would share their travel history, preferred leisure activities while traveling, their business calendar with booked appointments and their social media account names.

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New business travelers apps

“Technological innovation has given business travelers greater control of their own travel, but that doesn’t need to mean trouble for a managed travel program,” said Michael W. McCormick, GBTA Executive Director and COO.“Travel buyers can recommend apps for their travelers to help drive compliance and can also take advantage of technology to track and more easily assist their travelers in case of an emergency, helping fulfill their duty of care requirements.”

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New business travelers apps

“This report demonstrates how corporate travelers look to technology to make travel a more seamless experience. But it also reflects a crowded and fragmented technology landscape where travelers have to use multiple apps and services to manage their trip,” said Clinton Anderson, senior vice president, strategy and traveler experience for Sabre Corporation.“We see an opportunity to integrate critical technologies into a single platform to help business travelers throughout their entire trip. This will dramatically increase traveler satisfaction while improving program compliance and reducing costs for corporations.»

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