Ramon Monegal: Perfums to Conquer Russia and China
This prestigious Catalan perfumer has managed to combine the traditional character of perfumery with the search for new markets, notably in emerging countries.
Ramon Monegal had all his life linked to perfumery because it represents the fourth generation of the founding of the perfume house Myrurgia, official suppliers of the Spanish royal family. When the company was acquired by Puig in 2000, Monegal went to work in the Catalan giant perfumery later, in 2007, disassociated from Puig and create their own brand.
Currently, Ramón Monegal has its own shop at number 3 of the street Calvet in Barcelona where he has designed a small space in which to develop their own unique lasting perfumes and fragrances. Under a single brand (RM) it has created several perfumes and various flavors for the home in different and original formats.
This space also has a small workshop where perfumer creates itself (obviously more expensive than their own brand RM) personalized perfume. Including fragrances for lovers of good perfume and exclusivity: Entre Naranjos, Impossible Iris, Kiss My Name, Ambra di Luna, Cuirelle, Umbra …
Bets on new markets.
95% of the group’s turnover comes from international markets, with a strong commitment to emerging countries. It has immediate plans to settle in China, while it is very remarkable position in the Russian market, both in stores and online sales (see for example the project Molecule) Monegal perfumes were highlighted by the prestigious Russian business daily «Kommersant« as the second most important brand of the «new wave» of perfumery.
Ramon Monegal developed an exclusive perfume for US chain stores Bloomingdale’s, a major chain of luxury shops from the US operated by Macy’s Inc. This is the «Dubai Next To Me», for the presentation he chose the great Dubai Mall of the Arab city, where the US chain has an exclusive shop.
Luxury means work of Art.
For Ramon Monegal «the only one there is art, and any piece of art must be signed by the author. The perfume is not an art, because it has become industrialized, although there was a time when yes it was. With what I do, I try to recover the path of what was the art of perfumery «. Monegal commitment to a niche strategy that will enable a higher quality perfumes while its price is higher than conventional high-end perfumery.
The prices range are between 120 to 150 Euros per bottle. However, on the one hand competition in this market niche it has increased significantly and the other industry giants seek to acquire successful companies in the perfume niche, such as the Puig itself, which has been done with perfumery British craft Penhaligon’s and L’artisan Parfumeur French. Of course Ramon Monegal perfumes are object of desire of large companies of its industry. The continuation of the family business is guaranteed because his children Laura and Oscar are already involved in the business.
Early in his career Perfumer Ramon Monegal showed courage, good taste and skill in the use of complex and unique ingredients. He invented the concept of olfactory image, which is composed of a certain perfume fragrances, and with great zeal and dedication began to create her own perfume in 1979 to launch its first perfume: Alada.
Disclosure: The Luxonomist is not responsible for the views expressed in the article. The text has been written freely expressing their own ideas, without receiving any compensation. The author has no business relationship with any of the companies whose shares are listed in this article.
