CastmeMarc Class
Marc Jacobs beauty introduces the #castmemarc class of 2017, a global casting call that has awarded five emerging beauty stars as the brand’s new vloggers.
Marc Jacobs beauty’s first-ever #castmemarc campaign invited aspiring artists to share videos on Instagram telling Marc what inspires them in beauty and fashion and why they should be chosen for the #beautymarc video series.
After sifting through vlogger candidates from around the world, Marc Jacobs beauty flew 10 finalists to New York to record a makeup application video for a panel of judges, including Marc Jacobs and Marc Jacobs beauty global educating artist Yvonne Macinnis. Milk, a friend of Marc Jacobs Beauty, announced the five winners, london-based Nathalie Sade Fontanges from Zambia (@nathalie7sade), Rhea Jacobs from Dubai (@therjacobs), Lucy Garland from Australia (@lucygarland), Jay from Santa Barbara (@glamboyjay) and Zachary Edward from Los Angeles (@zacharyedward).
The Marc Jacobs Beauty #castmemarc class of 2017 has been awarded a starring role in the brand’s #beautymarc how-to video series. In addition, the artists have won a year’s supply of Marc Jacobs beauty products, invitations to all Marc Jacobs Beauty influencer events in 2017 and a Marc Jacobs wardrobe and accessories allowance.
