Kiehl’s partners with Matthew McConaughey to benefit Autism Speaks
In collaboration with Matthew McConaughey, Kiehl’s created a video to raise awareness and spread the message “children with autism need your attention right now.”
Kiehl’s, the 166 year old skincare company, announced that they will partner with Academy Award-winning actor Matthew McConaughey to benefit Autism Speaks, a global leader in autism advocacy. In collaboration with Matthew McConaughey, Kiehl’s created a video to raise awareness and spread the message “children with autism need your attention right now.” Kiehl’s invites patrons to share this special video, and will donate $1 per share, up to $200,000, to Autism Speaks.
The partnership also includes the release of a Kiehl’s x Matthew McConaughey Limited Edition Ultra Facial Cream, one of the company’s most beloved products, as a memento of the campaign. The design, created by McConaughey himself, has vibrant features, uplifting colors and geometric shapes, including interlocking puzzle pieces – a nod to the iconic Autism Speaks blue puzzle-piece logo.
Autism spectrum disorder (ASD) refers to a range of conditions characterized by challenges with social skills, repetitive behaviors, speech and nonverbal communication. Research shows that there is not one autism but many subtypes, affecting an estimated 1% of the world’s population. In uniting these three forces – Kiehl’s, Autism Speaks and Matthew McConaughey – the campaign will raise awareness to increase understanding and acceptance of children and adults with autism, and raise funds for vital research and resources.
“Autism affects an estimated 70 million people worldwide, and many of the students enrolled in my just keep livin after school programs are on the autism spectrum. I’ve witnessed firsthand the effects of autism, not only on the child, but on their families as well,” said McConaughey. “I’m humbled to collaborate with Kiehl’s and Autism Speaks to help provide early diagnosis and services for these incredible children and families, making a lifetime of difference.”