Free Your Fury

Reebok Classic celebrates the release of the dual gender Furylite SS16 collection with a series of moving and stills images shot by internationally renowned photographer Warwick Saint.The theme of the shoot is ‘Free Your Fury’, conveying a feeling of escape, adventure and limitless potential. Shot on location in Mexico’s Tulum and featuring epic landscapes and vibrant colours, the shots showcase the Furylite’s sleek, stylish silhouette paired with fashion-forward looks for the Spring/Summer season.

Inspired by daring adventures and escaping normality to uncover limitless potential, the campaign is an expression of Reebok’s fierce, fearless attitude. Epic landscapes, striking skies and tropical backdrops provide the environment against which powerful fashion looks, striking poses and a theme of movement celebrate the new collection.

One of Reebok Classic’s most fashion forward styles, the Furylite’s architectural, molded details are juxtaposed by a sleek silhouette and finished with premium materials and on-trend colors. For SS16, monochrome styles provide a chic and stylized look while multi-color executions offer a powerful, tropical feel.

The design ingenuity and fashion versatility of the shoe are brought to life through styling with some key fashion looks for SS16, showing that the Furylite can be paired with any look.