Heritage and Evolution

adidas Originals by Hyke SS16

The Luxonomist. 10/02/2016

Hideaki Yoshihara and Yukiko Ode are the force behind Japanese womenswear label Hyke. The label sets itself apart through a simple and clean aesthetic, accentuating materials and tailoring, the concept being «Heritage and Evolution».

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adidas Originals by Hyke. Click to buy

For SS16 we see the return of Hyke’s concept and character reworking adidas’ iconic design into contemporary womenswear silhouettes. Using a clean palette of white and navy as its foundation, the apparel collection blends athletic design and fashion perspectives across a range of essential pieces, elevated through asymmetrical cuts, extended silhouettes and left-field constructions.

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adidas Originals by Hyke. Click to buy

Lightweight pieces including t-shirts, short-sleeved sweats and knit dress designs are accompanied by windbreakers, track tops and stylized bottom pieces as well as a range of accessories, culminating in a clean and collected range with authentic sportswear elements.

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adidas Originals by Hyke. Click to buy

Continuing the collection’s theme, a range of footwear silhouettes is offered alongside the apparel in complementary colorways. Three-stripes icons such as the adilette, Haillet Hi and Micropacer receive a strong collaborative treatment, counterbalanced by unique reinventions of archive designs that bring multiple elements into singular, breathtaking new silhouettes.

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adidas Originals by Hyke. Click to buy

Viewed as a whole, it’s a strong continuance of the original endeavor of adidas Originals by Hyke – classic sportswear transformed by progressive design.

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