Joma Supports the Spanish Sport
This manufacturer of sports equipment will be responsible for preparing the clothes of the Spanish delegation in Rio at the same time works with clubs like Movistar Estudiantes.
In the 2012 Summer Olympics in pretty glum as the models offered by the manufacturer Bosco, although the patronage of Russian brand brought considerable revenue to the coffers of the Spanish Olympic Committee. Joma is doing its best to present a stylish high-quality sportwear. Already they had a test, successfully passed in the European Games held in Baku last year.
«We have left the skin to follow current trends and seek innovation. We want to have character, and you can notice that on all different fabrics, materials and textures,» says Marina Lopez, marketing director of the company.
In addition to this ambitious project, Joma supplies Spanish first division football teams as Granada CF, Español and Getafe as the basketball club Estudiantes which fought for the task (unfortunately failed) of not to descend from ACB (Spanish top division), renewed its support a club that has one of the main youth divisions of Europe, which succeeded in placing three of his players: Carlos Jimenez, Sergio Rodriguez and Reyes and great coach Pepu Hernandez among the group of World Champions in Japan 2006.
A club that it has brought to whole sagas of international players (such as Sagi Vela, Ramos, Martinez-Arroyo or Reyes) Not only it provides clothing but became involved in completing the race #NoValeRendirse (we won´t give up) with this spectacular promotional video:
It is not the first time Joma successfully interact on social networks. Let´s watch for example what Joma titled as Case Study sponsored to Sampdoria:
More than 50 years of international expansion
Joma was founded by Fructuoso López in 1965,in Toledo region, and since then its progress has been very rapid: it is present in the market for more than 100 countries and has 7 subsidiaries in Mexico, Brazil, United States, Italy, China, England and Germany. In 2016 Joma is and will be present at major sporting events.
The company has grown in sales in recent years, driven by the growing interest in athletic amateur races very popular in many corners of Spanish geography. Joma as another top companies has to fight against counterfeiting, especially of the top soccer teams wear, as well as their most outstanding football boots.
Keys of a business success
Joma is a pioneer in internationalization as soon their managers realized they had to expand their sales abroad and, on the other hand, seeing the price at which manufactured in Asia Nike and Adidas chose to move there much of the production. To promote sales in Mexico was very remarkable as they supported the Spanish soccer stars as Butragueno and Michel to cross the Ocean to joint the Mexican team Celaya.
Joma constantly bet on innovation. One of the milestones was the design Joma football boots in bright colors and elected first sports figures of that time as Morientes and Alfonso.Efficiency in the delivery of their products, thanks to advances in logistics headquarters Joma has a warehouse of 60,000 square meters that serves the product in 24 hours. This allows its customers to save on storage costs.
On the other hand, the philosophy of the company slows its growth prospects. They should look for partners (new shareholders or financial institutions), but his family mentality collide with that. Turnover figures was in last year around 200 million euros, well below industry giants (Nike , Adidas, Under Armour…) and trailling European middle range manufacturers as Umbro which average around EUR 900 million of sales.
In Spain far exceeds competitors like Jayber, Kelme and Munich. And still he committed to Club Estudiantes and their inexhaustible young divison Although the “students” team has dropped, unfortunately, to the second category of basketball.
Disclosure: The medium is not responsible for the views expressed in the article. The text has been written freely expressing their own ideas, without receiving any compensation. The author has no business relationship with any of the companies whose shares are listed in this article.