The Most Ecological adidas Footwear

adidas reiterates commitment to the Oceans and publishes 2016 Sustainability Progress Report.

The Luxonomist. 28/04/2017

adidas today reiterated its commitment to help end marine plastic pollution as part of its partnership with Parley For The Oceans. On May 10, adidas is set to release three new running shoes, created with adidas x Parley footwear more readily available to consumers around the world. Two years into its partnership with Parley, this product launch is yet another step in the company’s commitment to create one million pairs of shoes made from up-cycled marine plastic in 2017.

New adidas Ultra Boost x Parley collection

«At adidas, our core belief is that through sport, we have the power to change lives. This becomes particularly relevant when we talk about the impact we have with our sustainability work. We are one of the very few companies that integrate sustainability into their business model, which becomes most visible in the fact that we take sustainability to the product level. But we do not stop there. We not only see sustainability as an opportunity to get a competitive advantage. We see it as an obligation for us as a global company to do business in a responsible and sustainable way», commented Kasper Rorsted, adidas CEO.

Real Madrid Parley T-Shirt

Following last year’s launch of adidas’ first products made from Parley Ocean Plastic(TM), adidas unveiled details on the upcoming Parley editions of UltraBOOST, UltraBOOST X and UltraBOOST Uncaged. Using intercepted marine plastic, adidas is turning threat into thread to create high performance products, including swimming and outdoor items that were released earlier this year.

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