Bliss Enters New Territory
Beauty Brand to Expand Into a 360 Lifestyle Brand.
In its spirit and history of challenging convention, Bliss is evolving into a major well-being lifestyle brand. The plan consists of a massive brand expansion, launching more than 300 new products that span across multiple categories including tools, color cosmetics & nails, apparel, candles, home fragrance and more beginning September 2015. This expansion is a natural evolution of the revolutionary bliss brand. Its energy-filled, spa-oriented well-being DNA will now expand to touch virtually every aspect of their customer’s lifestyle.
«We’ve seen two consistently growing, converging global trends of well-being and happiness,» says Bliss President,Mike Indursky. «Bliss has always been a solution center for consumers looking to enhance their well-being, so the time was right to expand into these categories. Our goal has always been, and continues to be, to make our guests look and feel beautiful, healthy, and happy. Through our expansion, we plan to be the go-to brand for consumers looking to improve their overall well-being.»
Bliss is working with best-in-class category experts, global manufacturers and marketers to produce the highest quality products that embody the efficacious, fun and energy-filled essence of the cheeky spa brand, in association with ACI licensing. They are working with their existing retailers to showcase the entire line or create highly-curated assortments that best fits the needs of each. At the same time, the entire lifestyle collection will be available at bliss spas nationwide, bliss airport stores, soon-to-be revamped blissworld.com, the iconic bliss catalog, Kohl’s Department Stores and Kohls.com.
«People are looking for a lifestyle of bliss—one centered on well-being and happiness, so the time was right for bliss to evolve into a lifestyle brand,» says Indursky. «The key is making sure this lifestyle message is integrated across all parts of the mix, in all channels of communication, and in all touch points for consumers in need of improving their well-being.» The collection will range from$15for candles to$185for high-performance skincare tools.
A division of Steiner Leisure Limited, Bliss is a world renowned expert in spas, skincare and well-being. Famous for delivering the best facials, massages, body treatments, hair removal and nail services, these highly-effective treatments are turned into best-in-class products to make you look and feel beautiful, healthy, and happy. It all started when we opened our firstNew York Citylocation in 1996 and revolutionized the industry by taking a completely different approach to spas, skincare and well-being.