BMW Group Achieves Record September Sales

Deliveries in September total 215,413, up 7.8%.

The Luxonomist. 14/10/2015

The BMW Group continues to grow its sales, achieving its best ever September result. Deliveries of BMW, MINI and Rolls-Royce brand vehicles totalled 215,413 for the month, an increase of 7.8% compared with the same period last year. It’s also been the company’s best ever first three quarters with year-to-date sales up 7.5% (1,644,810).

Burlesque Photography for a calender celebrating the BMW 650i Gran Coupé.

“Despite ongoing headwinds in certain markets, BMW Group sales continue to grow steadily,” said Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW. “We are seeing strong momentum in many European markets, while sales in much of Asia and the NAFTA region are also moving positively. Going into the fourth quarter, the new BMW 7 Series and X1 are coming onto the market at the end of October and expanded production capacity in Spartanburg (USA) means we can get closer to reaching the very high demand for our larger BMW X vehicles, so we’re on track for another record sales result in 2015,” he continued.

BMW 2 Series Convertible

Global sales of BMW brand vehicles climbed 7.7% in September, with a total of 180,475 vehicles delivered to customers in the month. Deliveries in the first three quarters of the year rose 5.8% compared to the same period last year, with a total of 1,395,780 vehicles sold. Sales of the BMW 2 Series range continue to grow steadily with the Active Tourer achieving monthly sales of 8,670 a year after it was launched. Sales of the BMW 4 Series Gran Coupé almost doubled compared to September last year, with a total of 6,080 units delivered to customers (+90.8%). Global deliveries of the BMW 5 Series in September rose 21.0% to 33,406.

The new BMW X3 with «xLine» package

The BMW X vehicles remain very popular with sales of the BMW X3 climbing to 13,808 units, up 13.8% compared to the same month last year. The BMW X6 more than doubled its sales with 4,002 delivered to customers worldwide, an increase of 127.1%. September was also a strong month for BMW i vehicles with 3,361 BMW i3s (+86.9%) delivered to customers worldwide. Since the beginning of the year, 20,576 customers have taken delivery of a BMW i3 or i8, nearly twice as many as over the same period last year (+95.1%).

MINI on the Mack 2015

The MINI brand continues to grow its global sales with 34,600 units delivered to customers in September, an increase of 8.6% on the same month last year. The first nine months of the year have seen sales increase by 18.7% with a total of 246,426 MINIs delivered worldwide. “MINI has achieved record sales so far this year and I’m confident the trend will continue,” said Peter Schwarzenbauer, Member of the Board of Management of BMW AG, MINI, BMW Motorrad and Rolls-Royce. “The new MINI Clubman arrives in the showrooms this month and is the first MINI in the fast-growing premium compact segment. The Clubman will provide a strong impulse for the brand’s further development; MINI is building on a position of strength and I look forward to seeing our sales continue to grow around the world.”

Rolls-Royce Wraith on the Clifton Suspension Bridge, Bristol

Rolls-Royce Motor Cars achieved its second-best ever sales performance for the first nine months of the year, despite significant headwinds in the luxury sector in Mainland China. The Goodwood-based brand delivered 2,604 units to customers in the nine-month period from January to September (-8.9%). Outside China, globally-balanced sales were in line with expectations and the company continues to plan for long-term sustainable growth. All major global regions have achieved growth in September and the year-to-date, in line with the BMW Group’s strategy of balanced global sales.

BMW i3 in front of entrance area of Soho House Berlin

Europe continues to provide strong momentum in the first three quarters of 2015, with BMW and MINI combined sales up 10.3% on the same period last year (731,065).  Sales volume in the Americas continues to climb steadily; a total of 360,700 BMW and MINI vehicles have been delivered to customers in the region so far this year, an increase of 7.0%. Deliveries of BMW and MINI vehicles in Asia in the year-to-date increased by 4.3% compared with the same period last year, totalling 502,046. In Mainland China, a total of 342,683 BMW and MINI vehicles were delivered to customers, up 2.0% compared with the same period last year.

BMW S 1000 XR

Sales of BMW Motorrad motorcycles and maxi-scooters continue to show excellent momentum. A total of 11,088 units were sold in September, an increase of 11.0% compared with the same month last year. In the first three quarters of the year, 112,411 customers took delivery of a BMW Motorrad vehicle, up 12.2% on the same period last year.

BMW Art Car by Jeff Koons at Tower Bridge, London

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

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