Bosco: Much More Than a Sportswear Brand

The Russian company Bosco di Ciliegi besides having founded the famous brand of sportswear, owns the GUM, the big flagship stores of the Red Square in Moscow.

Abel Amón. 20/10/2016

Bosco clothing brand, is known in Spain that was chosen by the Spanish Olympic Committee for the uniforms that wore our athletes during the 2012 Summer Olympics, in London.That choice was not without controversy. On the one hand it was criticized the fact that he had not been given that chance to a Spanish fashion company and secondly, the design of the equipments itself also received criticism. In fact, in the following Olympics, the 2016 Rio was the Spanish brand Joma which took care of the Spanish official clothes.

Bosco is a fashion firm well established in Russia, which has won both among athletes and the public in general and undoubtedly is high quality clothes and with a very original and extrapolable design beyond Russia’s borders, although in the Spanish case didn´t work so well.

Olympic Games in London Spain
At the Olympic Games in London, Spain chose this design

A big retailing holding.
The company Bosco di Ciliegi, which is its full name (cherry forest, translated from Italian) was founded in 1991 as part of turning to sports fashion was established as a retail giant that in 2004 acquired the GUM store, located in Red Square, right in front of Lenin’s Mausoleum.

These stores were the first shop I had the opportunity to visit on my first trip to Russia in 1994, at a time when the country suffered serious economic difficulties and still impressed me positively. The changes that have taken place in Russia since become visible in these GUM big stores, which have reached much more variety luxury and elegance. The company operated every Christmas a huge ice rink on Red Square itself, which gives a special and a very colorful atmosphere.

 Red Square ice rink
The company operated every Christmas a huge ice rink on Red Square itself

Today Bosco has about 200 single-brand stores of fashion clothing and accessories:Alberta Ferretti, Antonio Marras, Armani Collezioni, Barbara Bui, Brooks Brothers, Emporio Armani, Ermanno Scervino, Ermenegildo Zegna, Etro, Gucci, Hugo Boss, Isaia , Jil Sander, La Perla, Lancel, Marina Rinaldi, Max & Co., Max Mara, etc as well as jewelry stores and watches Audemars Piguet, Blancpain, Carrera y Carrera, Jaquet Droz, Pomellato.

These stores are located in the historic shopping centers in Moscow – in the GUM or Petrovsky and the Smolensk malls, for example, as well as in other cities such as St. Petersburg, Samara, Sochi and Yekaterinburg.

Stores in the Petrovsky
Stores in the Petrovsky Flights

Twice a year – in spring and autumn – the company holds its fair fashion BOSCOFASHIONWEEK to show new collections of many brands included in its portfolio.

Bosco owners Mikhail Kusnirovich and Ekaterina Moiseeva are part of the 10 Russian personalities framed in the top 500 of the main influential global fashion, according to Business of Fashion (BoF) .In that list is also includedthe top model Natalya Vodyanova.

Mikhail Kusnirovich and Ekaterina Moiseeva
Mikhail Kusnirovich and Ekaterina Moiseeva

Spectacular anniversary celebration Articoli by Bosco.
This flagship perfumery chain of Bosco group celebrated its 17th anniversary last week. His first store opened in the center of the GUM store and to celebrate the company has spared no expense to make a big party in GUM including makeup workshops, exhibition of orchids, discounts to their customers and various presentations. The company added to its Instagram account these spectacular images.

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