Camper and Art

The company founded in Mallorca has launched a pop-up store in the Vitra Museum, located in the German town of Weil am Rhein. The Pop-Up is part of the new strategy to unify «Art and Fashion», «Design and Manufacturing» which is becoming fashionable thanks to many multinational companies, and that began with the MET and its famous spring gala in New York.

Since the Metropolitan saw fashion as a form of art, it dresses the annual June Gala, offering a benefit dinner, in which an internationally known designer is present. The museum’s decoration is inspired by a collection or art exhibition. This year the inspiring motive was the Far East, and China in particular.

Camper, one of the most important Spanish multinationals in the world, sums itself to this strategy, uniting art and fashion in Germany, the group has nine stores in Berlin, Munich, Frankfurt, Cologne, Hamburg, Oberhausen and Dresden says. This summer, they also open a museum.

Camper also owns Cartujano, and Camper as a brand is the largest shoe company in Spain in terms of turnover (only exceeded by Tempe, a subsidiary of Inditex). The company, which turns 40 this 2015, has 400 flagship stores worldwide, and counts with two New York City.

The company is now preparing the launch of two new outlets under the Lab Store (introduced this year) concept and will be located in Asia, particularly in Hong Kong and Seoul. Only France, UK, Spain, Germany, Italy, United States and Japan will have this kind of shops.

Camper, which is directed by Miquel Fluxà, son of the founder of the company, closed the year 2013 with a turnover of 204.83 million euros and a net profit of 5.33 billion euros, and employs more than 1,000 people.