Cointreau Creative Crew in Africa
After a successful campaign in Europe, the iconic orange liqueur Cointreau, brings the Cointreau Creative Crew campaign to Africa, starting with South Africa and Nigeria.
The Cointreau Creative Crew is an exclusive communication and philanthropic platform empowering women to reveal and boost their creativity, by encouraging them to #DreamDareCreate in order to accomplish their creative dreams. From chic designers to acclaimed performers and photographers, to mixologists and film directors, the Cointreau Creative Crew identified these creative and influential women in order to give them a platform to showcase their creativity.
Furthermore, a grant scheme will take place where one entrepreneur will be awarded a R100 000 bursary in South Africa and 20 000 € in Nigeria to support a creative project of their own. Creatives within the art, music, design, film, food or even cocktail industry can apply for the grant. The program is open to all creatives who have a dream they want to materialize: whether it’s launching a clothing line, opening your own restaurant, becoming a professional photographer or filmmaker.
The Cointreau Creative Crew Grant Scheme Grand Finale will take place early next year, where the South African and Nigerian Grand Jury will meet with ten finalists in person, before crowning the winner.
«We are very excited to give these incredible women a unique platform to express their creativity and showcase their work. It is also exciting and inspiring that Nigeria and South Africa have been chosen to pioneer this movement outside of the United Kingdom & Europe, to recognize the extraordinary talent these two countries hold,» – says Maud Rabin, Cointreau International Communications Director.
