Coty Expands Even More

The cosmetics and perfumery sector is the most moved. This week we have known the attempted purchase by Coty, of the disintegration of the assets of beauty of Procter & Gamble. Although the operation is not closed, it has transpired (impossible secrecy in the financial sector) the characteristics of the operation.

Thus, as reported by Reuters, this operation would be possible and likely as follows: Procter & Gamble, since early this year, had opened a public auction to part three assets that were not part of its new line of business.

According to rumors, since last weekend, Coty knows who the winner of the auction is, unlike Henkel. The agreement would be close to 12,000 million dollars, with the addition of these assets, Coty would be the world’s leading cosmetics company in the perfume and hair care. With this acquisition, Coty would incorporate the Gucci and Hugo Boss brands in their perfumery collection, Wella and Clairol for hair products, and Max Factor and Cover Girl to their makeup activity. Apparently, the operation will be fulfilled through an R.M.T., by which Procter & Gamble would create a company with these assets that could be later acquired by Coty.

Coty is a perfume company, founded in France in 1904, and listed since June 13, 2013 on the NYSE. 75% of its shares are controlled JAB Holdings, a group of private equity part of the Reimann family, who also holds large stakes in Jimmy Choo, Bally, Beistaff or Zagliani.

According to Miguel Angel Abad Chamón, an analyst specialized in the luxury sector of Eurodeal S.V., «Posed the hypothetical purchase, would report to the French company, a significant increase in sales (almost duplicate), especially if it continues with the current policy of retrenchment. Of course the improvement in sales growth will not be immediate. [It is necessary to] Recall that the sale by Procter & Gamble, is part of a policy of divesting assets that do not generate growth within two years.»

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