Creative Fashioners: Keep on Dancing

New round of changes in the creative directions of luxury brands. This time has been Saint Laurent, who has hired Anthony Vacarello, seizing him from Versace.

Leeson. 08/04/2016

Vacarello comes to replace Hedi Slimane, who left the French firm last week. The exit of Slimane has been a very hard blow for Saint Laurent, as he had revolutionized the performance of the Kering´s unit, as controversial as good decisions, including reducing the company name (which since its inception had taken the name of the founder, Yves Saint Laurent). Currently Saint Laurent was the fastest growing among Kering´s units, with almost 40% increase in sales in 2015, to around €1 billion.

Anthony Vaccarello 2
Vacarello was responsible for the product line Versus of Versace for a year.

Until the day of his appointment, Vacarello was responsible for the product line Versus of Versace for a year. Saint Laurent has already announced that the first collection of new creative director will be in October, during the Fashion Week in Paris

Saint Laurent Cruise 2016.

Unfortunately for Saint Laurent, the hiring distilled uncertainty. It is more than clear that his move was precipitated (on Friday Slimane announced his departure and on Monday morning Vacarello did the same in Versace). And it should cover a huge hole of a creative director who has set the bar very high. Now the pressure until checking the acceptance of his first collection in October will be very high.

Salvatore Ferragamo. Click to buy

Saint Laurent announcement comes amid a second round of changes that are severely affecting the sector. In recent days, some companies have announced changes in their positions of maximum creative responsibility, including Salvatore Ferragamo, Ermenegildo Zegna and Brioni, among others.

Subir arriba

Este sitio utiliza cookies para prestar sus servicios y analizar su tráfico. Las cookies utilizadas para el funcionamiento esencial de este sitio ya se han establecido.


Aviso de cookies
Versión Escritorio