Dorco Slicing into the UK Market

Dorco is one of the leading razor suppliers in North America, with around 10% market share in terms of volume of a $2.3 billion industry.

The Luxonomist. 29/07/2015

The global razor manufacturer, Dorco, announced today that they have launched the UK arm of their brand via a new ecommerce site. Customers can use the brand-new online platform to navigate through large-scale, rich product imagery, showcasing 60 years of blade technology.

The site offers customers the opportunity to purchase products on a subscription basis, meaning replacement blades are regularly delivered straight to their door for added convenience. As Charles Park, Managing Director Dorco Europe Ltd, of UK Razors by Dorco explains: «Our aim is to make life more convenient for regular shavers. We know that many people are paying way over the odds for their razors and blades, while still having to remember to put them in their supermarket trolley. Our blades are of the same quality, but we are bringing a substantial saving to them by connecting them directly with the manufacturer.»

Dorco 1
Dorco razor.

Dorco currently have a worldwide customer base of over 130 million and are now offering UK customers great savings through subscription plans with its new online platform. Dorco is one of the leading razor suppliers in North America, with around 10% market share in terms of volume of a $2.3 billion industry.

Initially, the Razors by Dorco site will offer men’s product ranges, catering for; 3 blade, 4 blade, and even a 6 blade – the world’s first. Razors by Dorco will expand its offering rolling out their hugely successful women’s range later in 2015.

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Dorco razor. (Photo: razorsbydorco.co.uk)

Uniquely, all Razors by Dorco system handles come with a universal docking system, meaning any model’s handle can be used with any blade cartridge. Other features include trimmers for shaping and dermatologically tested lubricating strips.

Charles continues: «We launched the 6 blade with trimmer system razor in the US in 2012 and the reviews have been fantastic, just look them up online. We will not stop innovating and working to bring customers the best shave possible».

Dorco 3
Dorco razor. (Photo: razorsbydorco.co.uk)

Dorco is an established razor blade manufacturer. Founded in 1955, Dorco is committed to innovation in the razor and blade industry and to delivering a premium product at a fair price via their UK based online platform Razors by Dorco.

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