El Corte Ingles, Booming in Russia.

The Spanish giant distribution group is campaigning in Russia to promote shopping in its stores while promoting also the Spanish culture.

Abel Amón. 26/11/2015

The economic crisis in Russia and has led to the collapse of the ruble, has affected the tourism industry as well as to businesses that regularly visited Russian tourists. A terrorist attack that ended with bombing of an Airbus with 224 passengers in the Sinai Peninsula.It has been a real tragedy, also a setback for Egypt, a traditional destination for Russian tourism, especially as presented affordable deals to the battered Russian pockets.

Moscú ha sufrido la crisis económica que ha afectado al turismo
The crisis affects Moscow tourism

Turkey seemed the country best placed to replace the flow of Russian tourists from Egypt. However the downing of a Russian plane by the Turkish air force and the recommendation of the Russian government immediately to avoid Turkey makes it possible for Spain sees beneficiary of this situation. However, the prices of tourist packages of our country are significantly more expensive than those of Turkey and Egypt. The aforementioned devaluation of the Russian currency creates problems for European Tourism to be competitive.El Corte Ingles is aware that one of the reasons why the Russians visiting our country, or rather, one of the activities that place them in our country is shopping.

Therefore, in recent years the distribution group has conducted several campaigns to attract Russian visitors to its shops. The proposal Corte Ingles often go beyond commercial aim, they try to promote also cultural, historical and gastronomic values ​​that Spain can offer.

La exclusividad y calidad, clave en el éxito del Corte Inglés en Rusia
The exclusivity and quality, key in the success of the Corte Ingles in Russia

International Campaign «For Shopping Lovers.»
El Corte Ingles and presented last year in Moscow a major international campaign under the slogan ‘For Shopping Lovers’. He intended to show the great attraction that has Spain as a shopping destination. The project, also subsequently developed in other countries, marked a new commitment to quality tourism remembering that cities like Madrid and Barcelona are in the forefront of luxury shopping in Europe.

To meet the needs of these tourists, El Corte Ingles, repeat the initiative this year and has a commercial offering that includes the latest trends in fashion, the most prestigious and exclusive international companies, the leading brands of jewelry and watches, and the best selection of cosmetics and perfumery. All with the commitments of service, quality, variety, specialization and guarantee more than 70 years history characterize El Corte Ingles.

El Corte Ingles has increased its presence in Moscow presenting itself as an ideal group suitable for luxury shopping. Seize the Corte Inglés that the Year of Literature and Spanish Language, to promote cultural tourism in our country and to highlight the enormous value of our art and literature. The program includes special events organized with the participation of the Tourism Section of the Spanish Embassy in Moscow at a meeting with well known Russian cultural figures. The purpose of this meeting was the presentation of Spain as the ideal shopping destination for the Russian public.

Longchamp, una de las firmas de lujo del Corte Inglés
Longchamp is one of the luxury brands of El Corte Ingles

Promotion at the Tretyakov Gallery and the Theatre Stanislavsky.
El Corte Ingles presented its international campaign «For Shoping Lovers» this year in the journal «Tretyakov Gallery», whose latest edition was dedicated to Spain. In it, among other things, they have published a comprehensive guide to the Museo del Prado, the Thyssen Museum and the Picasso Museum. The Tretyakov Gallery is a museum that presents an important collection of Russian art. Together with the most famous primitive icons and avant-garde painting of the twentieth century, it includes also masterpieces by painters of the nineteenth century less known to the large international audience, but with a fantastic talent as Repin, Shishkin, Savrasov, Vrubel etc.

Furthermore, El Corte Ingles has sponsored the performance of «Torobaka» of choreographers Israel Galván and Akram Khama, who was on 11 and 12 November in the Stanislavsky Theatre in Moscow.

The Stanivslasky Theatre is the second largest in the Russian capital after the Bolshoi, and presents a season of opera and ballet of the highest quality Among the numerous activities carried out in this area, El Corte Inglés had also cooperation with the chain of luxury hotels Four Seasons to promote Spanish haute cuisine, or participation in Week Mercedes Benz Fashion Russia (a few months ago it was presented in Moscow the Spring-Summer 2015 collection, designed by Juanjo Oliva for Elogy) and a variety of group activities of shopping centers, including a celebration with Russian visitors of the International Women’s Day, which as we have in these Pages has a very special meaning in Russia.

Disclosure: The Luxonomist is not responsible for the views expressed in the article. The text was written freely expressing ideas, without receiving any compensation. The author has no business relationship with any of the companies whose shares are listed in this article.


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