H&M Launches ‘Place of Possible’

The campaign will include national advertising across online, outdoor billboards, and in-store displays as well as a college tour featuring an H&M Airstream — all geared at spreading awareness of company’s highly competitive compensation, benefits and advancement opportunities that make H&M a viable and attractive launching pad for careers in fashion.

«We are proud to launch of the Place of Possible campaign because we believe the best investment we can make is in our employees,» said Daniel Kulle, president of H&M North America. «H&M loves bringing fashion to the world and we need to find employees that want to join us in our journey».

The advertising campaign spotlights fifty H&M employees whose career trajectories at the company reflect the spirt of «Place of Possible» with personal testimonies, several which include advancing from entry-level positions to establishing a long lasting careers through the company’s internal promotion policies which seek to nurture talent and individual interests and style. The campaign, inspired by our employees, is the result of interviews with H&M staff.  It is a true testament to the brand, solely unscripted and in their voice.

The recruiting campaign aims to attract ambitious individuals from diverse backgrounds interested in entering the fashion industry, and who want to become a part of the H&M family as the company continues its rapid growth in the United States. Last year H&M opened 62 new stores in the US, resulting in the creation of 2,800 new jobs.

This year the company has thus far announced it will open 61 new stores, including the Herald Square flagship in New York City, which will become the largest H&M in the world when it opens on May 20. The company estimates that it will continue to expand annually at a rate of 10% to 15%, which would take the US store count to well above 400 and the total store count to almost 4000 stores by the end of the year.

H&M strives to offer employees the best work environments and highly-competitive compensation packages, on average hourly wages for entry-level positions are well-above minimum wage and an internal promotion policy that resulted in over 4,500 promotions in the United States in the last five years. Currently 35% of employees in the corporate office began their careers as store sales associates. The company is deeply committed to diversity, and believes that everyone should feel as if they can truly build a career at H&M.

Job creation is an integral part of H&M, and the company prides itself on its support of local economies by adding jobs with each new location. As a continuously expanding brand, H&M constantly searches for new talent to grow with the company.  The brand continues to grow in both new and existing markets while remaining focused on quality, high profitability, and sustainability. You can view the video 1 here.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on NASDAQ Stockholm. The company’s business concept is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. You can view the video 2 here.

The H&M Group has around 3,500 stores in 57 markets including franchise markets. In 2014, sales including VAT were SEK 176,620 million and the number of employees is more than 132,000. You can view the video 3 here.