H&M To Open Monumental Store In Herald Square

Customers invited to Celebrate Opening of World's Largest Store with Special Appearance by John Legend.

The Luxonomist. 11/05/2015
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Rendering of H&M Herald Center (PRNewsFoto/H&M). Click to buy

H&M, Hennes & Mauritz, one of the world’s largest fashion retailers, known for offering high fashion and quality at affordable prices, is excited to announce the opening of its Herald Center flagship. The Swedish retailer will be opening what will become its largest H&M store in the world on May 20th at noon with a special performance by music icon John Legend.

«We are thrilled to be opening our world’s largest store in Herald Square, a historic retail hub, that exemplifies our continued commitment to job creation and growth in New York City says Daniel Kulle, President of H&M North America. «With the opening of such a monumental store, we are honored to have such an inspirational talent as John Legend at this event.»

One of the most dynamic shopping destinations in the world, Herald Center is located at the southwest corner of 34th Street where Broadway and Avenue of the Americas converge. The store will be the 13th location in Manhattan, and will become a fashion destination for the millions of New Yorkers and international visitors who pass through Herald Square.

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Rendering of H&M Herald Center (PRNewsFoto/H&M). Click to buy

The new store has a custom illuminated store front that wraps around 33rd Street, 34th Street and 6th Avenue. Measuring approximately 63,000 square feet, the store will showcase all of the H&M including H&M’s Home Collection and a special shoe department for ladies and men. It will include four floors of H&M fashion for the entire family including ladies and men’s collections, H&M Sport, H&M Mama, cosmetics and H&M’s children’s collection. Unique store details will include a custom-designed 35 ft. modern glass facade with LCD screen, mirror and terrazzo tile details, as well as an approximately 30 ft. high atrium on the second level. The store will also feature two main street entrances.

To celebrate opening day, John Legend will perform and cut the ribbon and twenty lucky winners will be chosen at random for a meet and greet. In addition, H&M Herald Center will have several exciting giveaways, including Access to Fashion Passes to the first 1,000 shoppers, valued from $10 to $1,000.

HM Camisole Top
«Camisole Top» by HM. Click to buy

H&M customers can help close the loop in fashion by donating old pieces of clothing, helping our sustainability efforts. Any customer who donates on opening morning will receive a voucher for 20% off their next purchase for each bag of donated clothing. To kick off the recycling program opening day, customers who bring garments to be recycled before the store opens at 12:00 pm will also have the chance to win H&M gift cards valued between $50 and $100 in addition to receiving the voucher.

The U.S. continues to be one of H&M’s most important expansion markets since its first store opened on New York’s Fifth Avenue thirteen years ago. The Herald Center flagship is the third flagship to be opened in New York City in the past two years, resulting in the creation of almost 900 new jobs. Now offering U.S. consumers access to quality fashions at the best prices through 361 locations across the country and through Shop Online, H&M is delighted to continue its expansion in its first U.S. city.

Hemstitch Jumpsuit
«Hemstitch Jumpsuit» by HM. Click to buy

The store located at 1 Herald Center in Manhattan, New York 10001, NYC has the largest concentration of H&M stores in the country, employing over 1,900 people. The store can be reached by phone at 212-564-3836. Store hours will be Monday through Thursday 9am-10pm, Friday through Saturday 9am-11pm, and Sunday 10am to 9pm.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on NASDAQ Stockholm. The company’s business concept is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M Group has around 3,500 stores in 57 markets including franchise markets. In 2014, sales including VAT were SEK 176,620 million and the number of employees is more than 132,000.

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