JC Penney Partners with Sephora

To expand beauty retail offerings with 70 new locations and 32 expansions nationwide.

The Luxonomist. 01/05/2017

JCPenney and Sephora are making beauty accessible to even more customers across the country with the addition of 70 new Sephora inside JCPenney locations and 32 expansions beginning May 5. Introduced in 2006, Sephora inside JCPenney is an exclusive beauty destination offering a curated selection of leading makeup, fragrances, skin and haircare brands that will be available in nearly 650 JCPenney stores in 2017.


«Creating a best-in-class beauty experience in stores is one of our biggest advantages over the competition. Since establishing the first Sephora inside JCPenney over 10 years ago, beauty has become a formidable growth strategy that makes our brick and mortar stores a dynamic and inspiring place to shop,» said Marvin R. Ellison, chairman and CEO of JCPenney. «We are also taking an omnichannel approach to shopping Sephora inside JCPenney by strengthening our technology and infrastructure to reach new beauty customers through JCPenney.com. We’ve launched the ability for customers to purchase Sephora online and pick up their order at a JCPenney store the same day. This is one example of how we’re delivering on the customer’s expectations for accessibility and convenience.»


With new innovations inspiring constant demand for beauty, JCPenney has significantly expanded its Sephora offering to include a broader assortment of products, tools, shades, colors and fragrances available at JCPenney.com. And soon, JCPenney will also introduce a new online feature that will enable clients to book a comprehensive custom makeover with a Sephora beauty consultant.

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