John Varvatos, Luxury Fashion and Rock for Russia
Despite the difficulties of the Russian market due mainly to the fall in oil prices American brand is committed to the country.
In the luxurious Crocus City Mall of Moscow Capital Mall, the US firm John Varvatos will open next March a store of about 320 m2, with its original timeless design of menswear. «We believe strongly that, despite the current economic uncertainty, the capital of Russia is a splendid place to develop a luxury project in line with our vision of fashion, luxury and inspired by the music.» Said own John Varvatos presenting his ambitious project. The director of the Crocus Mall, Emin Agalarov, when he lived in the US was a visitor to the original John Varvatos regular stores. Upon returning to Russia I realized that there were no similar boutiques in our country».
Rock and Varvatos. John Varvatos, who was once head of men’s design of Ralph Lauren where he created the Polo Jeans line. Similarly, he was head of the male line of Calvin Klein. He started his own fashion collection in New York in 2000, in Soho. Later one of his boutiques occupied what was once the legendary CBGB concert hall, where played for the first time many well known rock bands including The Ramones.
The famous brand Converse, central to the aesthetics of the iconic New York rock group, participated in the joint project «Converse By John Varvatos« a tremendously original design stylish sports shoe sometimes without laces. Rock music is always present in Varvatos fashion conception: in their stores it is possible to buy records, often collection ones, and artists like Iggy Pop, Alice Cooper and Green Day have starred in different advertising campaigns of the company
John Varvatos and David Bowie. Just after the sudden death of the great English singer it has happened many tributes and memories to the live and creations of Bowie. Among the great originality we can find and purchase on the website among others we have this original photo (by Andrew Kent) of David Bowie dining precisely in Moscow, Hotel Metropol in Moscow, one of the most luxurious in the city.
Part of Lion Capital Brands
John Varvatos shares were mainly acquired in 2012 by the holding company Lion Capital, which have among other brands such as Jimmy Choo, American Apparel or Alain Affelelou. Varvatos continued on the board of directors and chief designer of the firm.
The annual turnover of the American brand is around 140 million USD. The proposed investment in Moscow is worth about $ 2 million, will include clothing, accessories, fragrances and original objects that insurance will appeal to Muscovites. Recall that John Varvatos has only so far, one shop (London) outside North America.
Serve these lines to recognize both the Ramones as David Bowie, unfortunately already disappeared, that so many of glorious minutes they have given us for the soundtrack of our lives. – We can be Heroes, just for one day.
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