Macy’s Red Light

The company is closing 40 shops.

The Luxonomist. 11/01/2016
Macy's necesita cambiar de estrategia para competir online

Macy’s is closing 40 stores and cutting nearly 5,000 jobs nationwide after poor holiday sales. The nation’s largest department store chain, which also operates Bloomingdale’s, said it is reducing its profit outlook after seeing less physical shoppers in 2015 and more in online and mobile spending.

Macys 2
Macy’s . Click to buy

A spokesman said 2,110 layoffs will come from reduced staffing in retail locations, consolidation of regional store groups and eliminating duplication in back-office operations. Another 2,710 job cuts will come from Macy’s store closings that were announced in the fall; four closed at the end of last year, and 36 more locations were confirmed on Wednesday.

Macys 3
Macy’s City Place, West Palm Beach, Florida.

The list of stores closing in the spring include five N.Y. locations: The McKinley Mall main and home stores in Buffalo and shops in Horseheads’ Arnot Mall, Kingston’s Hudson Valley Mall and Williamsville’s Eastern Hills Mall. The Shoppingtown Mall location in Syracuse was shuttered in early 2015 with a dozen other stores in another round of closings. As of Wednesday, Macy’s had about 163,000 total workers.

Macys 4
Michael Kors Faux-Leather-Trim Hooded Duffle Coat. Click to buy

Macy’s said sales at existing stores and excluding licensed departments fell 5.2 percent in November and December. The company blamed warm weather for reduced sales of winter clothing, but also said it saw lower spending by international tourists.

Macys 5
Michael Kors Draped Suede Jacket. Click to buy

A spokesman said the company also saw more online business during the 2015 holiday season. For the November and December period, Macys.com and bloomingdales.com filled nearly 17 million online orders, up 25 percent from a year earlier.

Subir arriba

Este sitio utiliza cookies para prestar sus servicios y analizar su tráfico. Las cookies utilizadas para el funcionamiento esencial de este sitio ya se han establecido.

MÁS INFORMACIÓN.

ACEPTAR
Aviso de cookies
Versión Escritorio