Moroccanoil Into Travel Retail

The Premium Award-Winning Argan Oil-Infused Beauty Brand Announces Its Worldwide Travel Retail Launch.

The Luxonomist. 05/05/2015
Moroccanoil. Click to buy

Moroccanoil®, the global leader in oil-infused beauty products, announces its global distribution expansion strategy into travel and duty free retail channels worldwide. The iconic head-to-toe beauty brand is aiming to continue the growth of the business with a travel presence that includes prestige duty free airport stores, as well as in-flight, cruise and ferry selling.

Through partnerships with Gebr, Heinemann, Nuance, Duty Free Americas,James Richardson, Duty Free Iceland and Tairo International, Moroccanoil will introduce personal and business travelers alike to their hair, body and lifestyle product assortments.

«Moroccanoil is in the service business and we’re always looking for ways to provide our global consumer with convenience at every touch point of their life,» saysJohn Gates, Vice President of Retail and Travel Retail Sales, Moroccanoil. «As one of the fastest growing retail segments, we not only see the travel channel as a monumental opportunity for Moroccanoil to be prominently positioned in world’s highest traffic locations, but also as a chance to introduce a new clientele to a broad range of our luxury personal care items.»

Moroccanoil is an award-winning maker of premium argan oil-infused beauty products of the highest quality ranging from hair and skin care to shower and bath. Inspired by the sea, sand, breeze and scents of the Mediterranean, Moroccanoil uses the finest ingredients from around the world to create innovative products that provide transformative results.

Moroccanoil 2
Moroccanoil. Click to buy

Their official roll-out into this unique selling environment began in October of 2014 with point-of-sale launches in Nordic countries andSwitzerland, followed by much of the E.U. andRussia; however, Moroccanoil has over five years of experience operating in Travel Retail Duty Free in partnership with JR Israel inTel Aviv.

In Q1 of 2015, the brand further expanded its partnerships and established a presence inMacau,China, the U.S. and South American markets, with continued expansion in existing markets, and the addition of keyCaribbeanand Island locations inApril 2015. During the same period, Moroccanoil became available for purchase on board Lufthansa and Austrian Air.

Moroccanoil 3
Moroccanoil. Click to buy

Moroccanoil will continue to introduce its portfolio to the global customer beginning in Q2 through Q4 with launches on cruise ships and ferries in the Baltic region, Mediterranean andCaribbeanroutes, and the opening of more European, Russian and U.S. locations. The brand plans for theAsia-Pacificregion andLatin Americato follow. All points of sale will retail a curated selection of the best-selling Moroccanoil products in both full and travel sizes. The brand’s professional salon, spa and hospitality partners will continue to offer full line exclusivity and services.

«We’ve strategically entered the category in a format that will ultimately drive the consumer back to the professional channel— the heart of our business—where they can further experience the brand in the hands of a professional,» added Gates.

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