Sean John deal with new partner

Sean John, the world’s most iconic men’s collection has signed an exclusive boys and girls licensing agreement with Evy ofCalifornia, one of the leading children’s fashion license companies in the world. Launching Spring 2016, the collection will hit the fashion mark with trends that are firmly rooted in the DNA offering aspirational sportswear and outerwear for boys and girls. The strategic alliance between Sean John and Evy ofCaliforniais a perfect fit to enhance Sean John’s leading position at better department stores and specialty stores.

Adhering to the principles that created the successful Sean John signature line, Evy ofCaliforniawill introduce the brand’s first ever girls collection to the market. Since entering the children’s market in 2000, Sean John saw a huge potential for growth with vigorous sales of the Sean John boy’s collection, making it a natural progression to enter into the girl’s market and will include collections for Tweens and their younger sisters. Through Evy ofCalifornia’sbest in class design, sourcing and execution, this partnership will continue Sean John’s plans to become a lifestyle global brand.

Sean «Diddy» Combs, founder, said. «I am very excited to announce our new partnership with Evy for our childrenswear category. They are truly experts in the arena and this deal will allow the Sean John brand to continue its successful growth strategy». He adds, «As the conception of this collection stems from the inspiration of Jessie, D’Lila, and Chance, I am beyond thrilled to work with my girls on this new endeavor and I look forward in watching them grow with this project».

Sean John, a privately held company, was created by music icon Sean «Diddy» Combs and made its fashion debut with a men’s sportswear collection in 1998. In 2004, Sean «Diddy» Combs for Sean John was honored by the Council of Fashion Designers of America as Men’s Wear Designer of the Year. With annual retail sales inthe United Statesof over$525 million, Sean John remains one of the most impressive full lifestyle brands in the US and around the world.

Sean John, in partnership with Estee Lauder Companies, has launched two signature men’s fragrance, Unforgivable and I AM KING, as well as Unforgivable Women’s. Both men’s fragrances have won the FiFi awards in the best men’s fragrance prestige category.

Evy ofCalifornia, a premier kids’ fashion design house, specializes in branded collections across all retail price points. The company owns and operates four brands including Fleurish Girl, a tween department store brand; California Talk, a girls’ fashion top and sleepwear collection; Super Charged, a boys’ tee and fashion line; and Kidture, a little sister sportswear line.

In addition to managing its own brands, Evy holds the licenses for Ecko Unltd, Hello Kitty, Disney Princesses,Mickey and Minnie Mouse, My Little Pony, Pixar, Transformers, DC Comics, Peanuts, and several other top properties.Evy prides itself on the same transparent business practices it was founded on in 1948, and design, quality and honesty are paramount.