Suja Juice Co. Closes A New Fundraising Round In Excess Of $20 Million
Hollywood Taking Stake in Leading Organic, Cold-Pressured Juice and Smoothie Brand
Suja Juice Co., the leader in cold-pressured (otherwise known as HPP High Pressure Processing) juice, announced the close of a financing round in excess of $20 million dollars. Suja is also pleased to announce its newest investors, Evolution Media Partners (Evolution), a joint venture with TPG Growth, Participant Media, and Evolution Media Capital (EMC), the latter of which is a merchant bank formed in 2008 in partnership with Creative Artists Agency (CAA). Additional investors in this newest round of funding also include Leonardo DiCaprio, Jared Leto and Sofia Vergara.
«As someone constantly on the go, I have come to count on Suja not only to help me maintain my health and energy but to provide a great tasting fun alternative», says Leto. «I am passionate about discovering brands that I not only actually use and enjoy, but also holistically believe in, and Suja is a great exemplifier of this search».
Suja, which was just named by Forbes as the number two ‘Most Promising Company’ in America, climbing up a spot from its #3 ranking in 2014, is coming off of a great year of top-line growth, brand building and capacity expansion. Suja continues to lead the tremendous growth of the HPP organic juice category and is now seeing the same success that it saw last year in the natural foods channel as it is in the traditional grocery channel. Funds from this investment round will be used to support the expansion of Suja’s manufacturing facility and its capacity as the company anticipates doubling revenues in 2015.
«Since Suja’s launch in May 2012, the brand has been blessed with an authentic and loyal fan following», says James Brennan, Suja co-founder. «We are lucky enough that some of these fans happened to be Hollywood’smost respected celebrities and wanted to do more than just enjoy the juice but actually be part of the Suja Juice movement. By bringing in the likes of CAA and this prominent group of individuals, it serves as great brand validation and reinforces that we really have created something special at Suja».
