The RealReal Accelerate Growth

Company Drives the Continuous Lifecycle of Luxury Goods.

The Luxonomist. 10/04/2015
The Real Real
Los Angeles Luxury Manager for The RealReal, Hannah Soboroff. Click for more information

The RealReal is the leader in authenticated luxury consignment. We offer the largest selection of pre-owned and authenticated luxury items including men’s and women’s fashion, fine jewelry & watches, and fine art. Our consignors earn 60-70% of the sale price and items sell quickly. We offer a white glove service where one of our luxury managers, available in 18 major cities across the US, will come to an individual’s home to consult them on the consignment process and pick up their items.

The RealReal, the leader in authenticated luxury consignment, today announced it has raised$40 millionin Series D funding led by Industry Ventures, with other new investors including Growth, Greycroft Growth, and DBL Partners. Existing investors Canaan Partners and InterWest Partners are also participating in this round, bringing the company’s total funding to$83 million. In conjunction with the closing of Series D,Cynthia Ringoof DBL Partners will be joining the board of directors. The new funding will allow the company to continue its rapid growth trajectory while also making investments in long-term scalability.

«Balenciaga Hook MM» by The RealReal. Click to buy

«This new round of funding will be instrumental in allowing us to double our revenue while driving toward profitability, both of which are top priorities for the company in 2015», said The RealReal CEO and FounderJulie Wainwright. «In addition, we’re laser-focused on scaling the business operationally and continuing to provide our members with the best authenticated luxury shopping and consigning experience anywhere».

The RealReal has reinvented the luxury consignment industry by creating a full-service, trusted marketplace for buying and selling luxury goods online. Achieving over$100Min revenue in 2014, the company attributes its success to the unique model of taking possession and authenticating all items upfront, inspecting and guaranteeing authenticity of items, and providing consignors a frictionless way to get their luxury goods sold. Founded inJune 2011, The RealReal is the only full-service, authenticated luxury consignment marketplace. The company has 3.5 million members, 315 employees, and ships to 61 countries worldwide.

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