Xiniya Financial Results

Xiniya is a leading provider of men’s business casual apparel in China. The Company designs men’s business casual and business formal apparel and accessories, which are marketed under the Xiniya brand, and sells through its distribution network that includes 26 distributors. Its products are sold to consumers at over 800 authorized retail outlets owned and managed by third parties located in 21 provinces, five autonomous regions, and four municipalities in China. This retail network focuses on second and lower-tier cities, where increasing affluence has led to an improvement in living standards and where most international men’s apparel brands do not have a significant presence.

“We continued to focus on stabilizing our retail network during the quarter as China’s economy enters a period of slowing growth and the menswear industry faces a crisis of excess capacity and intense competition,” commented Mr. Qiming Xu, Xiniya’s Chairman and Chief Executive Officer. “We completed the first phase of our inventory buyback from our distributors during the quarter. Remaining flexible and adaptable is key to the future success of our strategy. We will continue to monitor our distributors and authorized retailers closely during the next phase, and may implement appropriate initiatives accordingly. We are making every effort to sell the remaining inventory, which is mostly composed of more recent products, through our retail network by offering discounts and promotions over 2015. We also implemented a number of cost cutting initiatives such as reducing advertising and promotional expenses during this transition stage. I am confident that these initiatives and changes to our business model will further strengthen our brand’s popularity and allow us to weather these difficult and unpredictable times.”

Revenue for the fourth quarter of 2014 was RMB201.6 million, representing a 58.6% decrease when compared with RMB486.9 million for the fourth quarter of 2013. The Company delivered approximately 0.88 million units to its distributors during the fourth quarter of 2014, compared with 1.84 million units during the fourth quarter of 2013.

Gross profit (excluding loss on inventory buyback) decreased to RMB52.8 million in the fourth quarter of 2014 from RMB140.9 million in the fourth quarter of 2013. Gross margin (excluding loss on inventory buyback) was 26.2% in the fourth quarter of 2014 as compared with 28.9% in the fourth quarter of 2014. The decrease in gross margin (excluding loss on inventory buyback) was primarily due to the initiative to reduce the recommended retail price of the products so as to remain as price competitive against the competitors.

Loss on inventory buyback was primarily due to the provision for constructive obligation. Although none of the distributor agreements contained or contains any right of return provisions or similar rights, the inventory buyback initiative implemented in 2014 gives rise to similar expectation from the Company that the Company may implement a similar inventory buyback initiative in 2015 which, in turn, gives rise to a constructive obligation.

The loss on inventory buyback was partially offset by reversal of inventory written down arising from disposal of certain buyback inventory outside of China through the Chinese local distribution channel. Interest and other income was RMB5.6 million in the fourth quarter of 2014 as compared to RMB6.0 million in the fourth quarter of 2013. The decrease was primarily due to a net exchange loss in the fourth quarter of 2014 as compared to a net exchange gain in the fourth quarter of 2013.

Selling and distribution expenses in the fourth quarter of 2014 decreased to RMB46.7 million from RMB73.2 million in the fourth quarter of 2013. The decrease was primarily due to cost cutting initiatives in reducing advertising and promotional expenses, packaging expenses, sales fair expenses, training expenses and consultancy expenses.