Cayetana Vela Sánchez-Merlo

Penélope Cruz, Trèsor We are tired of hearing that Luxury are experiences. And the most exclusive beauty brands become more and more imaginative. The French company Lancôme is celebrating the Fourth Edition of its Maison Lancôme, a very special place: "For us, beauty is not something physical and superficial, is something that can only exist through happiness, because Happiness is the most attractive way of beauty "in the words of Patricio Walburg, which was until this April, CEO of the brand in Spain. The birth of a new Lancôme. A new attitude in the pursuit of beauty where happiness permeates everything. And happiness is not the destination, it's the same trip ...... through an ephemeral dream space worthy of any . The site chosen was the Carlos de Amberes Foundation in Madrid, in the Golden Mile . Lovers of the french brand , customers , journalists, VIPS , bloggers, privileged consumers - Prior exclusive invitation , were able to visit the place where this new experience of beauty. Little Black Bottle, Lancôme Five wonderful stays , where pink, brand icon that turns 40 this year , is the absolute protagonist . With a common thread : La Vie Est Belle . " If you're happy, life can be plus belle " explained Patricio. Throughout the tour you could find many surprises. Among them, the exhibition " The Little Black Bottle , the name that Asian clients have given the serum Advanced Génifique , Le Mood Bar, the Visionnaire room and a makeup workshop in the room with Roberto Siguero Colour Lovers , National Make up Artist for Lancôme. Finally , they could see the last spot of Trésor , where a spectacular Penelope Cruz symbolizes a modern love story embodied in a narrative choreographed and directed by director Rob Marshall. Final Destination: Restaurante La Vie est Belle, where you can enjoy a wonderful night view of Paris ........ An experience in the beauty and uniqueness, only for privileged guests.