Amway Develops Exclusive Skincare Technology for Men
Artistry Men skincare collection targets specialized skincare needs for the modern male: oil control and hydration
Men and women are biologically different – and so are their skincare needs. This premise fueled the development of the Artistry brand’s latest scientifically advanced skincare collection, Artistry Men. Artistry scientists’ findings and expertise led to this customized collection, which targets men’s two primary skincare needs – oil control and hydration – to reveal healthier-, younger-looking skin in men of all ages and ethnicities.
“The Artistry Men Collection optimizes the modern man’s skincare regimen,” says Vice President of Global Beauty Maud Pansing. “It’s formulated to perform with technology specialized to a man’s skin and a signature packaging aesthetic that speaks to his strength and style.”
Using global data from the Artistry™ F.A.C.E.S. proprietary diagnostic system, Artistry® scientists identified key differences between men’s and women’s skin. Higher testosterone levels trigger more sebum production, which creates more oil and shine. Yet despite this increase in oil production, men’s skin tends to be drier on the surface due to lower levels of Natural Moisture Factor (NMF). Further, shaving disrupts the skin’s barrier function, promoting dryness through moisture loss.
In response to these findings Artistry scientists created DermaSync Complex, the technology that powers the Artistry™ Men Collection. DermaSync Complex, a two-phase blend of exclusive ingredients for oil control and moisture management, helps restore skin while infusing moisture for a noticeably youthful look:
- Phase One/Oil Control: Controls excess oil to help prevent shine.
- Phase Two/Moisture Management: Deeply hydrates and helps to improve the skin’s moisture barrier function to keep vital nutrients and hydration in.
Artistry® is ranked among the world’s top-five, largest-selling premium skincare brands.2 Founded in 1958 by an entrepreneurial husband and wife team, the Artistry® portfolio features advanced skincare developed with new technologies and proprietary plant ingredients, targeting both the biological and environmental signs of aging for men and women, along with classic and seasonal color collections for face, eyes and lips.
Exclusive formulations reflect the global research, development and quality assurance conducted by a network of more than 900 scientists and directed by a board of scientific and academic advisors who work together to push the boundaries of beauty forward. Artistry products are sold through more than three million Amway Independent Business Owners in more than 100 countries and territories worldwide.