Because Everything

From being cramped in an airplane seat to tackling a do-it-yourself project on a whim, life is filled with constant triggers – moments of everyday living that take a toll on our body. Massage Envy believes that taking care of our body means we have to manage these side effects of everyday living through a total body care routine that includes massage and skincare. This idea is introduced in a new campaign called «Because Everything.»

Created by Venables Bell & Partners, «Because Everything» removes words such as «luxury,» «pamper» and «treat» usually associated with massage and facials. Instead of depicting the relaxing experience of a massage, the imagery captures relatable moments of everyday living that would trigger the need for massage and skincare such as taking a hip-hop exercise class, binge-watching TV in an awkward position, being stuck in a middle seat on a long flight, and dancing at a wedding.

«The idea of ‘Because Everything’ is based on the simple premise that there are infinite reasons in our daily routines to take care of ourselves so we can bounce back and enjoy this wonderful thing we call living,» said Debbie Gonzalez, chief brand officer at Massage Envy. «Now more than ever, consumers are approaching their health and wellness as a lifestyle. It’s time to ignite the conversation, with consumers, that massage and skincare is not a one-time luxury but an integral part of their well-being journey.»

Massage Envy’s model of providing affordable and accessible massage and skincare services by and through its independently owned and operated franchised locations has enabled the brand to reach more than $1 billion in revenue and deliver over 100 million massages and facials to date. Those numbers prove that there is continued growth opportunity for massage and facials in in the health and wellness space.