Behati Prinsloo with Raw Spirit Fragrances
Nomad and Firmenich plan to release 10 Raw Spirit fragrances, all created in cooperation with and in support of indigenous and marginalized communities.
Nomad Two Worlds has named supermodel and personality Behati Prinsloo as the first face of their Raw Spirit brand, a line of socially conscious fine fragrances made in partnership with the internationally renowned fragrance house Firmenich and featuring unique natural ingredients from around the world.
Members of the Clinton Global initiative, Nomad and Firmenich plan to release 10 Raw Spirit fragrances, all created in cooperation with and in support of indigenous and marginalized communities in Haiti, Australia, US and beyond.
Russell James, iconic photographer, artist, and creator of Nomad Two Worlds, personally selected Prinsloo as the first brand ambassador for Raw Spirit. Longtime collaborators, James photographed Prinsloo for the Raw Spirit campaign on the lands of the Seminole Tribe of Florida, a location that has become a special to both the photographer and muse.
«Behati is so perfect for Raw Spirit,» James said, «She has this authenticity and amazing natural energy. It’s really as if we’ve brought Raw Spirit to life in human form.» Prinsloo will serve as the face of Raw Spirit and also brand ambassador appearing in the ad campaign, a series of videos and as spokeswoman. She stated, «I love the philosophy behind Raw Spirit. I am a real advocate for giving back. For me, the phrase ‘raw spirit’ means nature, stripped back and ethereal. This is Mother Nature at her best.»
Collaboration is at the heart of James’ philosophy and he has enlisted his large network of the top business and creative minds to help further his mission to create «meaningful luxury» – consumer products that provide long-term economic benefits to local communities and further the public’s understanding and appreciation for threatened cultures.
At present, six Raw Spirit fragrances have been released to market:
- Fire Tree, a limited edition blend containing oil from Western Australia’s rare Fire Tree;
- Bijou Vert and Citadelle, featuring Haitian vetiver;
- Desert Blush featuring Australian Boronia and other native elements;
- Wild Fire, made with Australian Sandalwood and inspired by the scent of the Western Australian desert
- Winter Oak, the line’s first US Native American collaboration featuring Oakwood.
The Raw Spirit campaign debuts Spring 2015 and fragrances will be available www.rawspirit.com as well as in select high-end retail stores, including Barneys New York, Beverley Hills and Chicago.
