Biossance Supports I AM THAT GIRL
BIOSSANCE™ Consumer Brand Will Collaborate to Empower Girls across the World to be Inspired by Their Own Natural Beauty Within.
Following the launch of its first consumer beauty brand, Biossance™, Amyris, Inc. (Nasdaq: AMRS), the industrial bioscience company, announced a partnership with the nonprofit, I AM THAT GIRL, a global community that supports, celebrates and inspires fulfillment of the highest potential in every girl. Amyris plans to support local I AM THAT GIRL chapters around the country to create healthy conversations and mentorship programs to address the emotional, mental, and physical well-being of girls everywhere.
I AM THAT GIRL was founded in 2008 by Alexis Jones and Emily Greener to address the growing need for community for girls and young women by helping to build self-esteem and realize their full potential. Alexis Jones and I AM THAT GIRL have been thought leaders in this area and, along with major influencers in media, were invited by the White House to present their Healthy Media Initiative to The White House Council on Women and Girls in Washington, D.C.
«We are excited to partner with I AM THAT GIRL and expand our shared commitment of empowering girls and women,» said John Melo, President & CEO of Amyris. «As a father of two young women, I know the importance of building confidence and self-worth among the young women today who will be the empowered leaders of tomorrow. With the recent launch of our brand, Biossance, which is all about restoring and nurturing the beauty already found within, Amyris is delighted to establish this partnership to support women toward feeling their best.»
«Together with the support of Amyris and its Biossance brand, we will be able to amplify our goal of transforming girls’ self-doubt into self-love,» said Emily Greener, Co-Founder and CEO of I AM THAT GIRL. «Every day, girls are surrounded by harmful messages and images that attack their actions, looks, and ways of thinking. Through our programs, we’ve already inspired over 250,000 girls to be who they are instead of who they think they’re supposed to be – and, with the support of Biossance, we will be able to reach so many more.»
The partnership between the Amyris Biossance brand and I AM THAT GIRL will kick-off on July 23, 2015, with the «Summer School» program, a series of educational offerings designed to enable girls to harness their confidence and beauty from within, emphasizing emotional intelligence, professional and leadership skills and personal growth.
The partnership will entail a number of social media and other communications activities toward promoting the movement and philosophy of I AM THAT GIRL while generating community buzz and involvement in the 7-Day Embodied Challenge.
