Chloe New Face
COTY Announces Dree Hemingway as the New Face of the Chloe Signature Fragrance .
International actress and model, Dree perfectly embodies the universal values of Chloe: modernity, natural femininity, free-spiritedness and independence. She is the epitome of effortlessness. Her universal appeal stems from a unique sense of elegance and urban attitude.
Trained in classical Shakespearean acting at RADA, Royal Academy of Dramatic Art inLondon, Hemingway’s first notable role was inStarlet(2012), followed by other credits that includeNous YorkandSomeday This Pain Will Be Useful to You. Dree has recently finished filmingPeople Garden’s byNadia Litzwhile her 2 latest movies,While We’re YoungbyNoah BaumbachandHappy Peopleby Logan Sandler are coming soon to theatres.
“I am very honored to be the new face of Chloé. It is a brand that has been part of my life for a long time; it brings up a lot of memories for me. I am looking forward to continuing my story with Chloé into the world of fragrance“, says Dree Hemingway.
Dree Hemingway made a catwalk appearance at the last Chloé runway in March 2015 in Paris. “She completely embodies the Chloé girl’s spirit and attitude. Her radiant beauty and personality express everything I wanted to convey with the fragrance. It is her incredible ability to be elegant, nonchalant and spontaneous all at once that is both modern and charming”, notes Clare Waight Keller, Chloé’s creative director.
“The fragrance was launched 7 years ago and immediately captured the essence of the Chloé girl, making it one of the most emblematic icons of Chloé creations alongside the fashion collections of ready-to-wear, bags, shoes and eyewear. We are very proud to collaborate with Coty and to welcome Dree to the Chloé family”, adds Geoffroy de la Bourdonnaye, Chloé’s President.
Coty is a leading global beauty company with net revenues of$4.6 billionfor the fiscal year endedJune 30, 2014. Founded inParisin 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. Coty’s product offerings include such global brands asadidas,Calvin Klein, Chloe, Davidoff,Marc Jacobs, OPI, philosophy, Playboy, RimmelandSally Hansen.
