Clé de Peau Beauté: The future of skincare
The concept: to experience radiance transcending time.
Shiseido Group held a press conference on new products for 2016 from its high prestige brand Clé de Peau Beauté. The brand muse, american actress Amanda Seyfried, visited Japan for the occasion and made her appearance on the stage. The new products released this time are the CPB brand’s core skincare items. They will be marketed in the spring of 2016 in 12 countries and regions around the world: Japan, China, Taiwan, South Korea, Malaysia, Thailand, Singapore, Vietnam, Indonesia, the United States, Canada, and Russia. We have to wait in Spain, or travel to these countries.
In the exclusive venue of the Palace Hotel Tokyo, set in lush greenery close to the Imperial Palace, guests were given firsthand experience of Radiance Transcending Time which is the innovation point of the new products. The spacious venue became a virtual “cell” to unlock the secrets to radiant skin, and a Special Laboratory Zone of the Clé de Peau Beauté Laboratory at the cutting edge of science. The new products were presented with a flourish that inspired the guests. Something wonderful for beauty journalists.
With presentation of latest advertising material of Amanda Seyfried, created by Bruce Weber, american photographer appointed for CPB’s print advertising, there was much admiration from the audience over her radiant, glowing look and charm. After the presentation, CPB Brand Director Keiichi Fujii expressed his thanks to the guests for their patronage to the CPB brand, announced the 2016 skincare launch, and voiced his strong commitment to brand development. This was followed by the appearance of Amanda Seyfried herself, world renowned actress and CPB’s brand muse since 2011.
Amanda spoke of how honored she was to visit Japan, which is one of her favorite countries, and to meet everyone in attendance. «I use CPB every day for my skin,” she said. “With the new CPB skincare, I look forward to an even more fulfilling life, in which not only my skin, but my whole being is radiating from within. I hope all of you here today will experience how wonderful CPB is through the Special Laboratory which has been set up for today only.
Clé de Peau Beauté was launched in 1996 as the successor of Clé de Peau since 1982. Constantly incorporating latest technologies, it is a brand that never stops evolving. With its solid presence established in the high-end market in Japan, the brand is marketed in 12 countries and regions around the world: Japan, China, Taiwan, South Korea, Malaysia, Thailand, Singapore, Vietnam, Indonesia, the U.S.A., Canada, and Russia.