SʹNʹB Serves Growing Demand for Wudhu-friendly Nail Polishes

Safe ‘N’ Beautiful, the natural nail care beauty house, has reported a steep rise in global demand for its recently launched SʹNʹB Nail Wash Off range of Wudhu-friendly premium nail polishes. The ‘six-free’ formula polishes are water-based, water-permeable and removable by mildly rubbing nails with soap and water. The polishes are an intelligent beauty solution for women who prefer a safe alternative to chemically based products.

The collection has seen a surge in popularity driven by enthusiastic coverage and reviews on social media and online forums from a wide range of women including Muslim beauty bloggers, who commend not only the salon-quality finish but also halal compliance as they are free of harmful chemicals & allergens, alcohol and animal ingredients and testing.

And crucially for Muslim women, the products are Wudhu-friendly, providing ease of application and removal for women who wish to fully remove even water-permeable nail polish prior to prayer. To meet the growing demand Safe ‘N Beautiful is actively seeking distributors in key markets including the UAE, Gulf region and the US.

SʹNʹB Nail Wash Off also appeals to expectant mothers who wish to protect the well-being of their growing baby by avoiding chemically formulated polish and removers during pregnancy. And for women whose occupations prevent them from wearing nail polish, such as nurses, models and food factory employees, SʹNʹB Wash Off enables quick and effective removal prior to work without need for harsh removers.

The collection features a wide palette of richly pigmented shades to suit all skin tones. From jewel tones to vibrant summer hues and an on trend ‘Naturel’ collection featuring pale buff and beige tones, there are colours to suit all moods and occasions. For a longer lasting finish SʹNʹB provides a water-based topcoat.

As with the Snails (Safe Nails) range for children, the water-based formulation is quick-drying and easily removable from clothes and furnishings. Application touch-ups are easily achieved with just water and a cotton bud.