Fridda Dorsch’s ‘active ethical cosmetics’ to grow in Europe and America.
From market niche to mainstream. Natural cosmetics is now one of the sector’s key trends. Consumers’ growing environmental awareness and an increase in allergies and skin sensitivity are factors that explain the boom. And if there’s one thing that defines Spanish laboratory Fridda Dorsch, it is innovative dermocosmetics based on bio-technology. Its Fridda Dorsch, Farma Dorsch and Go Organic products are all made with new-age, natural ingredients that are both organic and biosustainable, including plant stem cells and epithelial growth factor (EGF). They contain no parabens, cyclic silicones or alcohol.
In response to burgeoning demand, which has led to the development of new natural cosmetic solutions for face, hair and body, the company created hair line Go Organic in 2014, which has even attracted Queen Letizia of Spain. Initially, it included a shampoo and mask with no sulphates or petrochemical ingredients and with an ECOCERT-approved preservative to treat hair loss, thinning, lack of shine, loss of density and volume in fragile or brittle hair.
Also part of the range was an Organic Oils moisturising and nourishing treatment for face and body, made with argan, açaí and Omega 3, 6 and 9 oils. When it swiftly became a best-seller, Fridda Dorsch extended the line in 2015, adding Organic Aloe for skin and scalp regeneration, and an organic, sustainable Bio-Peel with moisturising and exfoliating properties, containing açaí and carrot. A micellar foam, moisturising cream, serum and lip salve will also be introduced over the next six months.
Fridda Dorsch is available from more than 400 PoS in Spain, including parapharmacies and perfumeries, as well as some 1,000 pharmacies. It also has 20 PoS at professional spas. Mexico is its main international market, and its online store delivers to Germany, UK, Luxembourg, Russia and USA, in particular New York and Florida.